Senior CRM Analyst

Description

Job Summary: We are seeking a professional to join our team and work on creating and managing lead automations, customer analysis, and developing omnichannel communication strategies. Key Highlights: 1. Create automations for lead collection and distribution. 2. Manage omnichannel communication workflows and optimize results. 3. Interface with stakeholders to develop sales strategies. WE WANT YOU ON OUR TEAM! We are proud to say that we are part of a team of over 4,000 employees working synergistically across more than 150 cities, and that we are the driving force behind the Group’s development and evolution. To fulfill our mission, we need people who take pleasure in serving, who inspire and transform. Here, our mission is to inspire care at every moment — meaning we respect and promote diversity and inclusion across all positions. JOIN GROUP ZELO! Please note: All our job openings are open to persons with disabilities (PcD). YOUR RESPONSIBILITIES: * Create automations for lead collection within the CRM platform; * Create automations for lead distribution to the sales force; * Manage leads across different sales teams and measure conversion results; * Conduct in-depth analysis of our customer base and products to create and manage omnichannel communication workflows at various stages of the user journey; * Interface with various stakeholders to develop strategies—especially upsell and cross\-sell—to optimize results; * Operationalize omnichannel communication workflows (e\-mail, in\-app, push, SMS, WhatsApp). REQUIREMENTS: * Completed undergraduate degree in Design, Administration, Marketing, Communications, Engineering, or related fields; * Strong negotiation skills for engaging with partners and internal customers. PREFERRED QUALIFICATIONS: * Postgraduate specialization in related areas; * Experience with HubSpot and Blip; * Knowledge of HTML and SQL; * Advanced Excel proficiency. DOES THIS POSITION MATCH YOUR PROFILE? APPLY NOW AND JOIN THIS SUCCESSFUL TEAM! Minimum Education Level: Undergraduate Degree * Funeral Plan * TotalPass * Life Insurance * Exclusive Benefits Network * Commuter Pass * Dental Care * Health Insurance * Meal Voucher * Gift Card