Senior Media and Performance Analyst

Description

Job Summary: This professional will be responsible for planning, executing, and optimizing digital campaigns focused on lead generation and CAC reduction, managing budgets and monitoring KPIs. Key Highlights: 1. Digital campaign optimization 2. Paid media and performance management 3. Metric analysis and continuous improvement Senior Media and Performance Analyst \- Plan, execute, and optimize digital campaigns focused on lead generation and CAC reduction. • Develop media plans aligned with commercial goals and campaign calendars. • Operate Google Ads, Meta Ads, LinkedIn Ads, and other platforms. • Conduct audience segmentation, A/B testing, remarketing, and lookalike targeting. * Manage budgets and ensure optimal cost per result. • Monitor KPIs (CPL, CPA, CAC, CTR, ROAS, conversion rate, and channel-level performance). • Create strategic dashboards and reports. • Integrate campaigns with the CRM and track the lead journey. * Identify funnel bottlenecks and propose continuous improvements. Bachelor's degree in Advertising and Public Relations, Communications, Business Administration, or related fields. • Experience in digital marketing and paid media management, including planning and optimization of lead-generation and performance-focused campaigns. • Experience with performance campaigns and tools such as Google Ads, Meta Ads, and Analytics. * Experience tracking metrics, analyzing funnels, and integrating with CRM to improve outcomes and reduce customer acquisition cost. • Digital media certifications are desirable. • E-commerce media knowledge.