Performance Analyst

Description

Job Summary: We are seeking a Senior Performance Marketing Analyst with an analytical mindset to develop and optimize acquisition campaigns, leveraging data to guide strategies and decisions. Key Highlights: 1. Optimization of acquisition campaigns focused on vehicles and vehicle refinancing. 2. Implementation of digital marketing strategies with a performance focus. 3. Collaboration with multidisciplinary teams for strategic alignment. We are looking for a Senior Performance Marketing Analyst with a strong analytical profile and experience making data-driven decisions. The professional will be responsible for developing and optimizing customer acquisition campaigns, using campaign data and our CRM analytics to inform decisions and strategies. The role focuses on digital marketing and involves integration with business, operations, and development teams, as well as collaboration with the creative team to ensure strategic alignment. Responsibilities: * Create, optimize, and scale customer acquisition campaigns focused on vehicle buying/selling and vehicle refinancing (car equity), using an analytical and data-driven approach. • Implement digital marketing strategies (Google Ads, Facebook Ads, etc.) with a focus on performance and lead generation. • Continuously analyze and optimize CAC (Customer Acquisition Cost), LTV (Lifetime Value), and other relevant metrics. * Collaborate with business, operations, and content marketing teams to ensure alignment of marketing strategies. * Use internal CRM data to build dashboards and detailed reports that support strategic decision-making. • Collaborate with the development team to implement tracking and performance improvements and optimizations. • Develop new acquisition channels and formats based on predictive analytics and market data. * Test, analyze, and optimize conversion funnels and paid media strategies. * Monitor campaign results and propose improvements based on data-driven insights. Requirements: * Degree in Statistics, Mathematics, Engineering, Data Science, or related fields. * Minimum 5 years of experience in performance marketing, with strong data analysis skills. * Solid experience with Google Ads, Facebook Ads, and other digital marketing platforms focused on performance. * Proven ability to optimize CAC, LTV, and overall performance based on data. * Practical experience with data analytics tools such as Google Analytics, Advanced Excel, Power BI, Tableau, or similar. * Ability to interpret large volumes of data and generate actionable insights for campaign optimization. * Experience working with multidisciplinary teams (business, operations, development, and content). * Highly analytical, data-oriented profile with a results focus. Minimum Education Level: Bachelor's Degree Desired Education: * Statistics, Bachelor's Degree * Mathematics, Bachelor's Degree