We are a Brazilian EdTech, developing educational products and solutions for students and educational institutions. Our main product is Quero Bolsa, Brazil's largest education portal, a marketplace that helps future students across Brazil choose the ideal course at a price they can afford. With Quero, millions of Brazilians can compare colleges, courses, and schools, enroll online, and pay the lowest price for their studies—all online, anytime. As a Mid-Level Social Media Analyst, you will be part of the Quero Educação Brands team. Your mission will be to increase visibility for our brands and strengthen audience connection with our purpose: helping those who want to study find the right course at a price they can afford. We're looking for someone who masters digital trends, understands what drives viral content, and has expertise in testing formats and strategies to grow and engage our community on social media. If you are passionate about creating and analyzing content performance on digital platforms and identifying success patterns, this role is for you! **RESPONSIBILITIES** * Create and execute social media content strategies. * Research national and international trends and viral content to provide innovative insights. * Test formats, hypotheses, and new approaches to increase engagement and reach. * Collaborate with the Branding team to develop an editorial calendar aligned with brand positioning. * Manage content production and coordinate partnerships with influencers and content creators. * Monitor and optimize social media performance based on data and metrics. * Collaborate with Creative, CRM, and Media teams to develop 360-degree marketing strategies. **REQUIREMENTS** * Minimum four years of experience in social media, community management, and content strategy. * Mastery of major platforms: Instagram, TikTok, Twitter, YouTube, and LinkedIn. * Knowledge of virality hacks, A/B testing, and content experimentation. * Experience in curation and relationship management with influencers and UGCs. * Strong copywriting, storytelling, and multi-format content creation skills. * Familiarity with performance metrics and analytics tools. * Analytical and creative mindset, with a strategic understanding of social media consumption and algorithms. * Experience with agile experimentation and content virality. * Availability to work **in-person in São José dos Campos/SP**. **PREFERRED QUALIFICATIONS** * Experience with launch strategies, podcasts, and live streams. * Basic video editing and design skills using tools such as CapCut, Canva, and Figma. * Use of artificial intelligence and automation to optimize workflows and content production. * Certifications in Social Media, Growth Marketing, or Digital Marketing. **BENEFITS** * Health insurance (Bradesco, Policlin, or Santa Casa) * Dental plan (Uniodonto) * On-site restaurant at Quero with delicious lunches * Education support: waiver of pre-enrollment fees for Quero Bolsa courses and 100% discount at UFBRA for online undergraduate degrees * Profit-sharing (PLR) based on individual and company goals * Psychotherapy support * Birthday day off * Wellhub * Extended maternity leave * Extended paternity leave