Performance Analyst - Paid Traffic

Description

Job Summary: The Hi Group is seeking a professional to plan, execute, and optimize paid traffic campaigns across multiple platforms, monitor performance metrics, and develop strategies to increase conversion. Key Highlights: 1. Plan and execute paid traffic campaigns across multiple platforms 2. Monitor, analyze, and optimize performance metrics for efficiency 3. Collaborate with marketing and design teams to develop effective creatives and remarketing strategies **Job Description** The Hi Group, headquartered in Cabedelo (Greater João Pessoa), Paraíba, operates nationwide across Brazil in areas including franchises, technology, machinery and equipment, hygiene and cleaning products, commerce, and services. We have a diverse team of exceptional professionals who make our workplace special — where everyone is treated equally, regardless of gender, race, age, origin, or sexual orientation — and are challenged daily to develop their full potential through a career growth process based on results and meritocracy. We believe in promoting our values through our brands, people, and products — fostering inclusion, the "do it yourself" and "eco-friendly" cultures via the green and shared economy — generating wealth while caring for nature, not only through our services but also through the engagement of our employees, franchisees, and customers. **Key Responsibilities:** * Plan and execute paid traffic campaigns on platforms such as Meta Ads (Facebook and Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and others; * Monitor, analyze, and optimize performance metrics such as ROI, ROAS, CTR, CPC, and CPA to ensure campaign efficiency; * Conduct A/B testing to optimize creatives, audience segmentation, landing pages, and ad strategies; * Manage paid media budgets, strategically allocating investments across different channels; * Analyze the conversion funnel and propose improvements to increase conversion rates and reduce customer acquisition cost (CAC); * Collaborate with marketing and design teams to develop effective creatives, copy, and remarketing strategies; * Create and present performance reports, delivering strategic insights to senior management and other departments within the Hi Group; * Implement advanced targeting strategies using CRM data, lookalike audiences, and retargeting; * Track trends and innovations in digital marketing and paid traffic, applying new practices that deliver competitive advantage; * Ensure compliance with advertising platform policies, guaranteeing campaigns adhere to industry guidelines and best practices. **What We’re Looking For:** **Hard Skills:** * Proven experience with Meta Ads, Google Ads, and other paid media platforms; * Knowledge of Google Analytics, Google Tag Manager, and Conversion Pixel; * Ability to analyze data and interpret performance metrics; * Experience with marketing automation and audience segmentation; * Proficiency in BI tools such as Data Studio, Power BI, or similar; * Basic knowledge of SEO and inbound marketing strategies. **Soft Skills:** * Analytical and data-driven profile; strategic thinking and business acumen; * Proactivity and ability to solve problems quickly; * Clear and concise communication for reporting and insight delivery; * Strong organizational skills and ability to manage multiple campaigns simultaneously; * Creativity to develop new strategies and test innovative approaches; * Alignment with Hi Group culture: ethics, innovation, and collaborative spirit. **Education:** Marketing, Advertising and Public Relations, Business Administration, or related fields. **Benefits:** * Meal Allowance * Transportation Allowance or Mobility Assistance * Laundry Credit – 60 Minutes * Life Insurance * Medical Assistance – Telemedicine * Weelhub (Gympass) * Well-being Support: Psychologist and Nutritionist **Work Schedule:** Monday to Friday, 08:30 AM to 05:30 PM Remuneration: To be discussed Salary aligned with the regional market Employment Type: Full-time, Permanent CLT Employment Type: Permanent CLT Selection Question(s): * Are you available to start immediately? * Are you available to work onsite in Intermares (Cabedelo - PB)? * What is your salary expectation? * How many years of experience do you have in this role? Education Level: * Completed Bachelor’s Degree (Mandatory) Experience: * Paid Traffic (Mandatory) Work Location: Onsite