Expansion Analyst - SDR

Description

Job Summary: Hi Group is seeking a professional to conduct lead prospecting and qualification, pipeline management, and strategic support for the sales team within a collaborative and challenging environment. Key Highlights: 1. Engaging in lead prospecting and qualification to expand business. 2. Collaborative, diverse, and challenging work environment. 3. Encouraging professional growth and continuous innovation. Job Description: **Company Overview** Hi Group (Hi Holding S.A.), headquartered in Cabedelo (Greater João Pessoa), Paraíba, operates nationwide across franchises, technology, machinery and equipment, hygiene and cleaning products, commerce, and services. Companies under Hi Group include: Hi Franchising, HiPlim Products, Paylav Machinery and Equipment, Ikli Technology, and Hi Sinergy Developments. Our core values are ethics, meritocracy, inclusion, and innovation, promoting the DIT ("Do It Yourself") culture and green and shared economy. Our environment is collaborative, diverse, and challenging, fostering professional growth and constant innovation, with well-defined goals and performance-based recognition. **Key Responsibilities:** * Prospect and qualify leads for business expansion and new opportunities. * Identify opportunities aligned with the Ideal Customer Profile (ICP). * Maintain an updated lead pipeline in the CRM. * Conduct active outreach (phone calls, emails, WhatsApp, and social media). * Schedule qualified meetings for the Closers team. * Map market, competitors, and industry trends. * Ensure leads meet the company’s strategic criteria. * Provide structured feedback to the sales team regarding objections and opportunities. * Achieve qualification and conversion targets set by management. * Perform related tasks as directed by the immediate supervisor. **Daily Tasks:** * Prospect and qualify leads. * Conduct daily outreach to leads from campaigns, inbound, and outbound sources. * Apply qualification criteria (financial profile, interest level, cultural and business model alignment). * Record all interactions in the CRM. * Identify opportunities aligned with the ICP. * Analyze lead registration data and behavioral profiles. * Assess expansion potential per Hi Group strategies. * Prioritize leads with higher conversion probability. * Maintain an updated pipeline. * Update sales funnel stages in real time. * Organize tasks and follow-ups in the system. * Monitor performance metrics (contact rate, qualification rate, meeting scheduling rate). * Conduct active outreach. * Execute a structured prospecting cadence. * Apply modern consultative and persuasive sales techniques. * Strategically and ethically overcome objections. * Schedule meetings for Closers. * Confirm schedules with qualified leads. * Ensure timely delivery of pre-closing relevant information. * Align expectations between leads and Closers. * Map market and competition. * Identify market movements and new regional opportunities. * Collect strategic intelligence on competitors. * Report insights to the commercial management team. * Ensure strategic alignment. * Evaluate the entrepreneurial profile of leads (where applicable). * Validate genuine interest and investment capacity. * Provide structured feedback. * Report key objections identified. * Suggest improvements to outreach approach and sales messaging. * Participate in alignment meetings with the sales team. * Meet performance targets. * Track individual performance indicators. * Develop action plans for continuous improvement. * Pursue high performance and exceed targets. * Perform related tasks. * Support commercial campaigns. * Contribute to continuous process improvement. **What We Seek: Soft and Hard Skills** ***Hard Skills:*** * Bachelor’s degree completed or in progress in Business Administration, Marketing, Commercial Management, or related fields. * Experience in customer service and client relationship management. * Prior experience as an SDR (preferred). * Knowledge of CRM systems and sales funnels. * Proficiency in Portuguese (clear and effective communication). * Basic understanding of sales metrics (commercial KPIs). * Affinity with technology and digital tools. ***Soft Skills:*** * Professional ethics and alignment with meritocracy. * Persuasive communication and active listening. * Proactivity and discipline in goal-oriented routines. * Time management and organizational skills. * Resilience when facing objections. * Innovative mindset and growth orientation. * Teamwork and collaboration. **Benefits Offered** * Meal Card * Transportation Allowance or Mobility Assistance * Laundry Credit – 60 Minutes * Life Insurance * Medical Assistance – Telemedicine * Weelhub (Gympass) * Well-being Assistance: Psychologist and Nutritionist Employment Type: Full-time CLT Selection Question(s): * Are you available to work onsite in Intermares (Cabedelo-PB)? * Are you available to start immediately? * What is your salary expectation? Work Location: Onsite