Expansion Analyst - SDR

Description

Job Summary: We are seeking a proactive professional to prospect and qualify leads, manage the sales pipeline, and map the market—focused on expansion and new business. Key Highlights: 1. Collaborative and challenging environment 2. Promotes professional growth and innovation 3. Focus on ethics, meritocracy, and inclusion **Company Overview** The Hi Group (Hi Holding S.A.), headquartered in Cabedelo (Greater João Pessoa), Paraíba, operates nationwide across franchises, technology, machinery and equipment, hygiene and cleaning products, commerce, and services. Companies within the Hi Group include: Hi Franchising, HiPlim Produtos, Paylav Máquinas e Equipamentos, Ikli Tecnologia, and Hi Sinergy Empreendimentos. Our values are grounded in ethics, meritocracy, inclusion, and innovation—fostering the DIT ("Do It Yourself") culture and green and shared economy. Our environment is collaborative, diverse, and challenging, encouraging continuous professional growth and innovation, with well-defined goals and performance-based recognition. **Key Responsibilities:** Prospect and qualify leads for expansion and new business. Identify opportunities aligned with the Ideal Customer Profile (ICP). Maintain an updated lead pipeline in the CRM. Conduct active outreach (calls, emails, WhatsApp, and social media). Schedule qualified meetings for the Closers team. Map the market, competition, and industry trends. Ensure leads meet the company’s strategic criteria. Provide structured feedback to the sales team regarding objections and opportunities. Meet qualification and conversion targets set by management. Perform related tasks as directed by the immediate supervisor. **Daily Tasks:** Prospect and qualify leads. Conduct daily outreach to leads from campaigns, inbound, and outbound sources. Apply qualification criteria (financial profile, interest, cultural and business model alignment). Record all interactions in the CRM. Identify ICP-aligned opportunities. Analyze lead registration data and behavioral profiles. Assess expansion potential per Hi Group strategies. Prioritize leads with the highest conversion probability. Keep the pipeline updated. Update sales funnel stages in real time. Organize tasks and follow-ups in the system. Monitor performance metrics (contact rate, qualification rate, meeting scheduling rate). Conduct active outreach. Execute a structured prospecting cadence. Apply modern consultative and persuasive sales techniques. Strategically and ethically overcome objections. Schedule meetings for Closers. Confirm schedules with qualified leads. Ensure timely delivery of pre-close relevant information. Align expectations between leads and closers. Map market and competition. Identify market movements and new regional opportunities. Collect strategic intelligence on competitors. Report insights to the commercial management team. Ensure strategic alignment. Evaluate the entrepreneurial profile of leads (where applicable). Validate genuine interest and investment capacity. Provide structured feedback. Report key objections identified. Suggest improvements to outreach approach and commercial messaging. Participate in alignment meetings with the commercial team. Meet performance targets. Track individual KPIs. Develop an action plan for continuous improvement. Strive for high performance and target overachievement. Perform related tasks. Support commercial campaigns. Contribute to continuous process improvement. What We’re Looking For: Soft and Hard Skills **Hard Skills:** Completed or ongoing undergraduate degree in Business Administration, Marketing, Commercial Management, or related fields. Experience in customer service and client relationship management. Previous experience as an SDR (preferred). Knowledge of CRM systems and sales funnels. Proficiency in Portuguese (clear and effective communication). Basic understanding of sales metrics (commercial KPIs). Familiarity with technology and digital tools. **Soft Skills:** Professional ethics and alignment with meritocracy. Persuasive communication and active listening. Proactivity and discipline in goal-oriented routines. Organization and time management. Resilience when facing objections. Innovative spirit and growth mindset. Teamwork and collaboration. **Benefits Offered** Meal Card Transportation Allowance or Mobility Assistance 60-Minute Laundry Credit Life Insurance Medical Assistance – Telemedicine Weelhub (Gympass) Well-being Support: Psychologist and Nutritionist **Job Type: Full-time CLT** Selection Questions: * Are you available to work onsite in Intermares (Cabedelo-PB)? Are you available to start immediately? What is your salary expectation? Work Location: Onsite