Social Media and Community Manager

Description

Job Summary: The Hi Group is seeking a professional to plan and execute social media strategy, manage the digital community, produce strategic content, and monitor KPIs for its brands. Key Highlights: 1. Nationwide operations with a diverse team and career growth based on meritocracy. 2. Focus on inclusion, green economy, and engagement with sustainability values. 3. Development of social media strategies, branding, and growth initiatives. **Company Overview** The Hi Group, headquartered in Cabedelo (Greater João Pessoa), Paraíba, operates across all Brazilian states in areas including franchises, technology, machinery and equipment, hygiene and cleaning products, commerce, and services. It boasts an eclectic team of exceptional collaborators who make the workplace special—a place where everyone is treated equally, regardless of gender, race, age, origin, or sexual orientation—and is challenged daily to develop their full potential through a results-driven and merit-based career development process. We believe in promoting our values through our brands, people, and products—advocating inclusion, the "do-it-yourself" and "eco\-friendly" cultures through the green and shared economy, generating wealth while caring for nature—not only through our services but also through the engagement of our employees, franchisees, and customers. **Main Responsibilities:** * Plan and execute the Hi Group’s and its business units’ social media strategy. * Manage and strengthen the brand’s digital community. * Produce and supervise strategic, high-impact content. * Monitor performance indicators (KPIs) and generate analytical reports. * Develop engagement and conversion campaigns. * Manage the multi-brand editorial calendar. * Handle online crisis and reputation management. * Implement growth and organic traffic strategies. * Support branding, positioning, and employer branding initiatives. * Integrate digital marketing with commercial, franchise, and technology departments. **Daily Tasks** * Plan and execute the social media strategy. * Define personas and tone of voice aligned with the Hi Group’s culture. * Create monthly strategic plans per group company. * Adapt strategies for Instagram, LinkedIn, TikTok, YouTube, and other platforms. * Track digital trends and market benchmarking. * Manage and strengthen the digital community. * Interact with followers, franchisees, customers, and partners. * Respond to comments and messages promptly and with strategic positioning. * Create initiatives that encourage UGC (user-generated content). * Develop actions to increase community retention and loyalty. * Produce and supervise strategic content. * Write scripts, persuasive copy, and institutional storytelling. * Collaborate with designers and videomakers. * Ensure visual and textual brand consistency. * Adapt technical content (machinery, technology, chemicals) into accessible language. * Monitor metrics and generate reports. * Track reach, engagement, conversion, and ROI metrics. * Use tools such as Meta Business, Google Analytics, and CRM. * Present strategic reports to executive leadership, including continuous improvement plans. * Develop engagement and conversion campaigns. * Create promotional campaigns for franchises and products. * Develop integrated content funnels aligned with sales. * Implement digital launch strategies. * Manage the editorial calendar. * Organize the monthly posting schedule. * Align commercial dates and institutional campaigns. * Ensure posting frequency and consistency. * Manage crises and online reputation. * Monitor brand mentions. * Respond to criticism ethically and strategically. * Create preventive digital crisis management plans. * Implement growth strategies. * Apply social SEO techniques. * Develop partnerships with influencers and brand ambassadors. * Test A/B formats and strategies to optimize results. * Support branding and employer branding. * Create content reinforcing organizational culture and values. * Promote internal initiatives, achievements, and success stories. * Position the Hi Group as a reference in innovation and franchising. * Integrate marketing with strategic departments. * Collaborate with sales to generate qualified leads. * Support franchisees with digital marketing guidelines. * Align strategies with the group’s technology and innovation initiatives. **What We’re Looking For: Soft and Hard Skills** Hard Skills: * Degree in Marketing, Advertising, Communications, Administration, or related fields. * Proven experience managing social media and digital communities. * Proficiency in analytics metrics and tools (Meta Ads, Google Analytics, RD Station, or similar). * Knowledge of copywriting, storytelling, and digital sales funnels. * Familiarity with SEO, branding, and inbound marketing. * Experience in strategic content planning. Soft Skills: * Professional ethics and digital responsibility. * Innovative mindset and strategic vision. * Clear and persuasive communication. * Data- and results-oriented analytical thinking. * Proactivity and autonomy (DIT culture – “do it yourself”). * Emotional intelligence for community and crisis management. * Organization and discipline for managing multiple brands. * Ability to work under performance goals and metrics. **Benefits Offered** * Meal Card * Transportation Allowance or Mobility Assistance * Laundry Credit (60 Minutes) * Life Insurance * Medical Assistance – Telemedicine * Weelhub (Gympass) * Well-being Assistance: Psychologist and Nutritionist **Work Schedule:** Monday to Friday, from 08:30 to 17:30 **Compensation:** To be negotiated Salary commensurate with the regional market Employment Type: Full-time, Permanent CLT Employment Type: Permanent CLT Work Location: On-site