Senior CRO Analyst

Description

Job Summary: The Senior CRO Analyst executes and monitors A/B tests, analyzes user behavior data, and recommends improvements to optimize conversion across digital channels. Key Highlights: 1. Integrated collaboration with marketing, design, and development 2. Focus on performance and data-driven decision-making 3. Opportunity for growth within global expansion operations Smollan Digital Commerce is the specialized unit dedicated to accelerating growth and profitability across digital channels, connecting strategy, execution, and technology for D2C, B2B, marketplace, and retail media operations. Through integrated operations, performance focus, and data-driven decisions, we support brands in scaling their digital presence with consistency and operational excellence. Part of the Smollan Group—present in over 65 countries and employing more than 85,000 people—we combine global reach with local expertise to deliver comprehensive digital commerce solutions. Our differentiator lies in bridging physical and digital experiences, making the omnichannel journey more efficient and delivering tangible results for our clients. The Senior CRO Analyst at Smollan DC executes and monitors A/B testing initiatives, analyzes user behavior data, and recommends improvements for conversion optimization. Working in partnership with marketing, design, and development teams, the analyst ensures hypotheses are correctly tested and transformed into measurable growth opportunities. **Responsibilities and Duties** Data Analysis * Monitor KPIs and identify areas for improvement. * Build and update performance-tracking dashboards. * Analyze funnels, heatmaps, and session recordings to map drop-off points. A/B Testing * Execute test plans under senior supervision. * Formulate hypotheses based on data and user behavior. * Document test configurations, duration, and results. Implementation and Optimization * Support Google Tag Manager tagging configurations. * Recommend UX and UI adjustments based on evidence. * Track experiment impact and suggest next steps. Collaboration * Communicate results and recommendations clearly. * Collaborate closely with design, media, and technology teams. **Requirements and Qualifications** Key Competencies: * Planning of A/B and Multivariate Tests * Interpretation of Results and Actionable Insights * Management of Experimentation Tools and Heatmaps * Customer Journey Analysis and Key Page Optimization * Consultative Communication with Stakeholders * Data-Driven Decision-Making **Additional Information** ADVANTAGES: * English proficiency * Knowledge of UX/UI * Familiarity with Magento or VTEX platforms Smollan Digital Commerce Latam is the unit responsible for accelerating brand growth across digital channels in Latin America. We achieve this by connecting strategy, technology, and operations to transform digital into a real engine for growth. **We operate in D2C, B2B, marketplaces, and retail media, with a focus on unlocking channel and revenue expansion for the industry.** We are part of the Smollan Group—present in over 65 countries and with more than 85,000 employees. The brand built its global presence by helping brands grow at the physical point of sale, through large-scale execution, intelligence, and operations. With the rise of digital, this challenge has grown more complex. **It requires integrating channels, data, and experience—and helping our clients sell where the sale happens.** In Brazil, this operation evolved from Híbrido, which over 12+ years built a solid foundation in digital commerce—now connected to a global ecosystem of solutions, technology, and execution. #### **Our Energy** We don’t believe in ready-made formulas. Each challenge demands contextual understanding, breadth of knowledge, and decisive action. That’s why we value those who take ownership, speak up, and drive outcomes. Here, trust isn’t rhetoric—it’s built daily, through how we engage with clients, our team, and the problems that arise. We listen, understand what truly matters, and work together until results happen. We hold ourselves to high standards because we know our impact depends on it. What we deliver today must be better than yesterday. Continuous evolution is part of our routine. We test, adjust, and move forward—without attachment. Failing fast is part of the process. Ultimately, everything comes down to one simple question guiding our decisions: **Does this help our team and our client move forward?** #### **What You’ll Find Here** * An environment that values exchange and continuous learning * Projects with relevant brands and real business challenges * Space to experiment, fail fast, and evolve * A close-knit team that collaborates and supports each other * The opportunity to grow alongside a globally expanding operation