Graphic Designer - Commercial Area

Description

Job Summary: The Graphic Designer at Group WS creates visual and audiovisual materials to enhance commercial results and strengthen the brand’s positioning. Key Highlights: 1. Creation and development of graphic, visual, and audiovisual materials. 2. Collaborating with a high-performance team driven by creativity and innovation. 3. Applying AI to accelerate and optimize creative processes. **JOB POSTING – GRAPHIC DESIGNER \| COMMERCIAL AREA – GROUP WS** Location: Balneário Camboriú – SC Work Model: On-site (preferred) Department: Commercial / Commercial Marketing Reports to: Marketing and Sales Directorate **ABOUT GROUP WS** Group WS is a pioneer in Brazil in the TKWS – TurnKey WS model, a comprehensive interior solution integrating all construction phases into a single contract, with guaranteed timelines, costs, and quality. We are an expanding ecosystem present across multiple Brazilian states, with brands, spin\-offs, and business units advancing YEARS AHEAD, leading the real estate revolution. Working here means joining a high-performance team fueled by creativity, innovation, excellence, agility, and proactivity — the pillars of our culture. **JOB MISSION** To create and develop graphic, visual, and audiovisual materials that enhance commercial outcomes, reinforce the WS brand’s positioning in the real estate market, and contribute to increased conversions, sales, and premium experiences for clients, brokers, developers, and partners. This professional directly impacts the visual presentation of proposals, presentations, campaigns, videos, and strategic communications within the commercial area. **RESPONSIBILITIES AND ATTRIBUTES** **1\. Creation and Design** * Develop strategic graphic materials for the commercial area: * Commercial presentations * Materials for brokers and developers * Materials for strategic expansion projects * Brochures, catalogs, and institutional artwork * Create visual identities for campaigns and commercial initiatives. **2\. Social Media Visual Content** * Create artwork, layouts, and content for social media. * Adapt materials for various formats (Instagram, LinkedIn, reels, stories, carousels, ads). **3\. Audiovisual Production** * Capture professional images (photography and video). * Conduct indoor, outdoor, on-site, event, and WS property filming. * Operate cameras, lighting, and audio equipment. * Produce short-form, institutional, commercial, and testimonial videos. **4\. Editing and Post\-Production** * Professionally edit videos: cuts, pacing, color grading, music, animations, motion graphics. * Retouch photos and apply the WS aesthetic. * Create campaign videos and materials for commercial presentations. **5\. Strategic Commercial Support** * Create materials to support sales executives, partners, and the business team. * Develop communication artwork for clients, developers, and partners. * Ensure visual consistency across all TKWS products and sub\-brands. **6\. Intelligence and AI** Knowledge and proficiency in AI tools (Midjourney, Firefly, Runway, ChatGPT, etc.) to: * Accelerate creation * Generate visual and audiovisual concepts * Automate creative processes * Optimize commercial presentations * Edit photos and videos **7\. Mindset and Operations** * Work in an agile rhythm aligned with WS principles (creativity, innovation, agility, excellence). * Handle simultaneous demands and tight deadlines. * Collaborate with Business and Product teams. **TECHNICAL REQUIREMENTS (HARD SKILLS)** **Graphic Design** * Proficiency in Adobe Suite: Illustrator, Photoshop, InDesign. * Creating presentations using PowerPoint / Keynote / Figma / Canva **Audiovisual** * Knowledge of: o photography o video capture o framing, lighting, and audio * Operating DSLR/Mirrorless cameras. **Editing** * Premiere, Final Cut, or DaVinci Resolve. * After Effects or motion design tools (desirable). Social Media * Digital content creation * Format adaptation * Understanding of copy \+ design (high impact) AI * Proficiency in or willingness to master generative AI applied to design. **SOFT SKILLS (BEHAVIORAL PROFILE)** Growth Mindset Extreme proactivity High adaptability Desire to learn and evolve daily Solution-oriented profile (focus on solutions, not problems) Organization and agility Clear communication Above-average creativity Energy, initiative, and ownership mindset Collaboration and teamwork Resilience and mature demeanor Discipline and commitment – core principles of WS culture