Senior PR Analyst

Description

Job Summary: The Senior PR Analyst will develop and execute public relations strategies to strengthen the brand's reputation and its qualified presence in the media. Key Highlights: 1. Strengthen brand reputation and media presence. 2. Build institutional narratives and cultivate relationships with journalists. 3. Manage image crises and support product launches. The **Senior PR Analyst** is responsible for developing and executing **public relations** strategies aligned with the brand’s positioning and objectives, thereby strengthening its reputation and qualified media presence. This role involves building institutional narratives and fostering relationships with relevant journalists and media outlets, ensuring the brand is consistently perceived in an aspirational and strategic manner. **Key Responsibilities** * Develop and execute a PR strategy aligned with brand positioning. * Build and maintain relationships with relevant journalists, media outlets, and columnists (lifestyle, luxury, tourism, business). * Draft and distribute press releases, announcements, and institutional content. * Ensure the brand’s qualified media presence (focus on relevance—not volume). * Monitor brand mentions and reputation (media clipping \+ qualitative analysis). * Manage image crises jointly with leadership. * Develop institutional storytelling (brand, experiences, launches). * Support product launches, events, and new experiences through PR strategy. * Ensure consistency between messaging and experience delivery. * Collaborate with marketing and product teams to build aspirational narratives. **Requirements:** Bachelor’s degree in Public Relations, Social Communication, Journalism, Marketing, or related fields. Excellent written and verbal communication skills. Strong relationship-building and networking skills with the press. Strategic thinking and brand sensitivity. Organizational skills and ability to manage multiple projects. **Additional Information:** **Salary:** R$ 8\.850,00 **Benefits:** Meal Allowance R$ 1\.118,00 **Employment Type:** CLT **Working Hours:** Monday to Friday