Traffic Manager

Description

Traffic Manager We are looking for a professional with strategic vision and **proven experience** in traffic management on **Meta Ads** and **Google Ads**. **ATTENTION:** **Responsibilities and duties:** * Plan, manage, and optimize paid media campaigns on platforms such as Google Ads, Meta Ads, and other social networks. * Develop, implement, and optimize advanced performance marketing strategies. * Monitor, analyze, and interpret digital marketing campaign performance metrics. * Create, update, and present detailed performance reports and key performance indicators (KPIs). * Conduct A/B tests and continuous optimizations to improve campaign results. * Plan and execute actions across all stages of the marketing funnel: acquisition, activation, conversion, retention, and referral. * Manage, integrate, and automate CRM and communication tools. Manage email marketing and automation tools (e.g., Mautic). * Create and manage sales funnels and email, WhatsApp, and SMS nurturing and sales workflows. * Collaborate with the marketing team to optimize content and campaigns. * Support the integration and implementation of new marketing tools and technologies, including API-based integrations. * Participate in strategic meetings and contribute to content direction and marketing initiatives. * Manage external vendors and freelancers. * Perform conversion rate optimization (CRO) and track the customer journey. * Analyze data to identify trends, opportunities for improvement, and new testing ideas. * Implement *growth hacking* practices and develop marketing playbooks. **Experience:** * Prior experience in digital marketing or a similar role. **Academic background and technical skills (Hard Skills):** * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields. * Advanced knowledge of data analytics tools (e.g., Google Analytics). * Advanced knowledge of paid media platforms (Google Ads and Meta Ads). * Advanced knowledge of *inbound marketing* and marketing automation tools. **Behavioral skills (Soft Skills):** * Organization and attention to detail. * Analytical ability to make data-driven and insight-based decisions. * Ability to work well in teams. * Adaptability to dynamic environments and self-directed learning. * Analytical thinking and problem-solving skills. * Creativity and ability to innovate in digital campaigns. **Benefits:** * Meal allowance * Health insurance * Dental insurance * Language courses after gaining experience **Location:** Balneário Camboriú/SC **Employment type:** CLT, on-site **Salary:** R$ 5.000 Job type: Full-time Compensation: R$4,500.00 – R$5,000.00 per month Benefits: * Meal allowance Workplace: On-site