Marketing Analyst (Content)

Description

Because the challenge of developing the best solutions to drive the business of thousands of companies is also what motivates us to transform our ideas into results, creating exceptional experiences for our people and evolving the tech ecosystem. Because it’s more than a job — it’s a role at Senior. **ABOUT THE CHALLENGE:** We are looking for a professional to strengthen the content strategy for our HR management product. You will work within a multidisciplinary team, directly interfacing with Product, Performance, Events, and Creative teams. If you have experience creating content across the entire funnel journey, master SEO, and can translate complex technology into clear, relevant messages, this role is for you. **KEY RESPONSIBILITIES:** * Plan and produce content for all funnel stages: top, middle, and bottom; * Develop narratives that translate software into perceived customer value; * Produce content for various channels and objectives, tones, and personas; * Ensure continuous content optimization in partnership with the SEO team; * Interface with related areas to align briefings and manage projects; * Contribute to the editorial calendar and product positioning. **WHAT YOU’LL DO DAILY?** On a day-to-day basis, you’ll collaborate with the area’s planner to turn strategy into execution. This means hands-on content production for blogs, website pages, rich materials, nurture sequences, paid media campaigns, scripts, social media, and other formats required by the customer journey. **WHAT WE EXPECT FROM YOU:** * Degree in Marketing, Journalism, Advertising, or Languages; * Proficiency in AI tools applied to content creation, with critical thinking; * Experience in content production and copywriting; * Proactivity in proposing topics, identifying opportunities, and not waiting for briefings; * Practical knowledge of SEO and GEO, and tools such as SEMrush; * Ability to manage multiple projects with quality and on schedule; **WHAT COULD ENHANCE YOUR APPLICATION:** * Willingness and ease in video recording; * Experience analyzing content performance; * Background working at SaaS or B2B tech companies; * English fluency. **Our benefits:** * Health and dental insurance; * Life insurance; * PPLR — Profit and Results Sharing Program; * Wiipo Club with exclusive discounts and benefits; * TotalPass — Gym and wellness benefit; * OnHappy — Travel benefits and advantages; * Banked hours; * Citizen company: Extended maternity and paternity leave; * Newborn assistance; * PET assistance; * Senior Corporate University; * Career development plan. **Our Senior way of being:** Our culture respects individuality and empowers people through innovation, collaboration, and autonomy. We believe in plurality because experiences and perspectives are unique — offering opportunities that embrace diversity of people and thought. It’s precisely this approach that enables us to achieve outstanding results, driving our clients’ success through the dedication of incredible people. These details are specific to this opportunity, but you can explore all our openings and learn more about being part of Senior on our careers page: senior.com.br/carreiras **We Are More Senior!** We are a Brazilian company recognized as one of the country’s largest software developers for business management. With over 35 years of history and nationwide presence, we drive the digital transformation of thousands of companies through technology. We expanded into international markets with the acquisition of a company in Colombia, strengthening our footprint across Latin America. The quality of our solutions stems from the work of more than 3\.600 professionals and a comprehensive portfolio focused on high performance. Guided by our purpose — Empowering People and Accelerating Business — we have been recognized eight times as a Great Place to Work®. We continue growing consistently, valuing people, culture, and collaboration, because accelerating the future is part of who we are. Discover more about us at **www.senior.com.br**, or follow our content on social media: