**Copywriter – Strategic & Performance Content** **The Opportunity** If you breathe storytelling, naturally think in terms of marketing funnels, love transforming ideas into messages that truly resonate, and believe content is a tool for real impact—this is your chance to write in a place where every piece delivers tangible results. We’re looking for someone creative, analytical, and passionate about words—someone who can seamlessly blend technique, strategy, and sensitivity to craft narratives that drive growth. **About the Company** You’ll join a full-service marketing and sales company—from diagnosis and strategy through production, distribution, and continuous optimization—all with a singular focus on accelerating business growth. It’s a dynamic, multidisciplinary environment with a fast-paced delivery rhythm, a modern mindset, and an unwavering focus on impact. Every piece you produce has purpose, visibility, and measurable outcomes. **Responsibilities** * Create content for multiple formats: blogs, social media, emails, landing pages, scripts, and rich-media assets. * Apply copywriting and persuasion techniques in lead-generation, nurturing, and conversion campaigns. * Optimize texts for SEO and keep content up to date. * Adapt tone of voice and narrative according to audience, channel, and funnel stage. * Collaborate closely with designers, social media specialists, and performance marketers. * Conduct interviews, gather inputs, and validate information with subject-matter experts. * Develop clear editorial calendars, timelines, and briefs to enable scalable production. * Review and edit deliverables, ensuring consistency and brand alignment. * Analyze metrics (traffic, CTR, time on page, conversions, MQLs) and propose data-driven improvements. **Requirements** * Degree or professional experience in Advertising, Journalism, Marketing, Languages, Design, or related fields. * Portfolio featuring both long-form and short-form writing. * Proficiency in copywriting and storytelling applied to digital marketing. * Clear, adaptable, and strategic writing for B2B and/or B2C audiences. * Solid knowledge of on-page SEO. * Strong organizational skills, autonomy, and deadline management. * Availability for a hybrid work model in Balneário Camboriú – SC. **Preferred Qualifications** * Agency or consultancy experience managing multiple client accounts. * Experience with sales funnels, inbound marketing, and email marketing. * Familiarity with CRO, UX writing, and microcopy. * Hands-on experience with platforms such as WordPress, RD Station, and HubSpot. * Proficiency with tools including Semrush, Ahrefs, Google Search Console, and GA4. * Intermediate/advanced English for research purposes. **Employment Model** * + Model: PJ (Individual Entrepreneur) Format: In-person + + Location: Pioneiros, Balneário Camboriú – SC + Benefits: Wellhub membership, birthday Ifood voucher, and an environment that fosters genuine professional development. + A dynamic, collaborative, and performance-oriented routine—here, you’ll have space to grow and build.