Marketing Coordinator

Description

Job Summary: Marketing Coordinator responsible for managing the editorial calendar, campaigns, events, external communications, and leading the team to achieve strategic goals. Key Highlights: 1. Team leadership in marketing and assurance of strategic KPIs. 2. Planning and execution of campaigns, events, and external communications. 3. Optimization of costs, investments, and evolution of the company's CRM. Ensure execution of the content editorial calendar; Supervise updates to the company's websites and online store; Plan and execute corporate events for customers and sales channels; Develop customer relationship and loyalty initiatives; Implement marketing initiatives focused on acquiring new customers, driving sales, upselling, and cross-selling; Oversee the company's external communications; Plan and supervise advertising campaigns, defining media channels, timing, and target audience; Ensure implementation of customer satisfaction surveys; Execute the department's annual budget; Analyze data and generate insights to improve products and processes; Produce detailed reports presenting departmental results and suggesting improvements; Support managers in developing the product portfolio; Coordinate the definition and supervision of market research, customer preferences, competitor activities, and market opportunities to support strategic decision-making; Lead the marketing team, ensuring achievement of strategic KPIs and fostering a high-performance environment; Represent the department in strategic meetings, providing technical and operational insights for corporate decisions; Develop and manage the budget, optimizing costs and ensuring strategic marketing investments; Promote creation and updating of knowledge bases, technical manuals, and FAQs to increase autonomy for customers and employees; Participate in trade fairs, events, and training activities to enhance technical and behavioral competencies; Identify training and development needs, ensuring the team possesses the required technical and behavioral skills to meet business demands; Collaborate with People & Management to develop and implement internal marketing campaigns and initiatives aligned with organizational culture, promoting team morale, recognition, and engagement; Conduct training sessions for teams within your department and other areas to foster technical capability and standardization; Coordinate and train the SDR team, monitoring activities; Monitor the sales pipeline, ensuring qualified leads are delivered to the sales team; Support product development, including product layouts, labels, and packaging; Participate in and help drive the evolution of the company's CRM. **Position:** Marketing Coordinator **Professional Area:** Marketing **Requirements: Experience and Qualifications:** Bachelor's degree in Marketing, Advertising, or related fields; Experience in team coordination, marketing campaigns, events, and digital marketing. **Experience and Qualifications:** Bachelor's degree in Marketing, Advertising, or related fields; Experience in team coordination, marketing campaigns, events, and digital marketing.