Job Summary: We are seeking a strategic and operational marketing coordinator to lead the team, strengthen the brand, support store growth, and assist in franchise expansion. Key Highlights: 1. Lead and coordinate the marketing team 2. Develop strategies for brand and franchise growth 3. Manage marketing campaigns and budget Position: Marketing Coordinator – Fitland Network We are looking for a marketing coordinator to work strategically and operationally, leading the network’s marketing team. This professional will be responsible for strengthening the brand positioning, supporting store growth, and assisting in franchise expansion and communication. Requirements and Qualifications \* Bachelor's degree in Marketing, Advertising and Public Relations, Communications, or related fields; \* Prior experience coordinating marketing teams; \* Experience in retail and/or franchise networks is a plus; \* Proficiency in managing timelines, campaigns, and budgets; \* Analytical and strategic mindset, with strong communication and collaborative leadership skills. Main Responsibilities \* Manage team projects and deadlines; \* Plan and execute the brand’s institutional and promotional campaign calendar; \* Develop marketing strategies to attract new franchisees and reinforce the brand in existing units; \* Support franchises with marketing materials, guidelines, and cooperative marketing actions; \* Manage the marketing budget and monitor performance indicators (KPIs); \* Supervise trade marketing activities, product launches, and in-store activations; \* Ensure visual identity and tone of voice consistency across all channels; \* Monitor market trends, consumer behavior, and emerging communication opportunities; \* Collaborate with the commercial and expansion departments to support corporate goals. Employment Type: Full-time CLT Salary: R$3\.500,00 \- R$5\.000,00 per month Benefits: * Medical assistance * Education allowance
João Silva
Indeed · HR
João Silva
Indeed · HR
