We are looking for a Senior Marketing Analyst to lead strategic marketing initiatives, strengthen the brand's positioning, and directly contribute to the company's growth and visibility. The professional will be responsible for planning, executing, and analyzing marketing campaigns, coordinating projects, and guiding the team to achieve optimal results. * Plan and implement digital and institutional marketing strategies; * Manage paid media campaigns (Google Ads, Meta Ads, etc.); * Analyze KPIs and generate performance reports to optimize actions; * Supervise content production and graphic materials; * Develop and maintain the promotional activities and campaign calendar; * Support brand management and digital presence (website, social media, email marketing, etc.); * Coordinate marketing vendors and partners; * Support leadership in the annual marketing planning and departmental budgeting; * Identify market trends and propose innovations.