Senior E-commerce Analyst

Description

Job Summary: We are seeking a Senior E-commerce Analyst to strategically drive the development and performance of the digital channel, optimizing both business results and customer experience in the fashion sector. Key Highlights: 1. Strategic involvement in the development and performance of the digital channel 2. Continuous optimization of customer experience and commercial results 3. Dynamic and collaborative environment in the fashion industry Senior E\-commerce Analyst We are looking for a **Senior E\-commerce Analyst** to strategically contribute to the development and performance of the digital channel. This professional will play a pivotal role in data analysis, commercial results optimization, and continuous enhancement of customer experience within a dynamic and collaborative environment characteristic of the fashion industry. The position requires strong analytical capability, business acumen, organizational skills, and the ability to collaborate cross-functionally across various departments, supporting data-driven and results-oriented decision-making. **Key Responsibilities** * Plan, execute, and optimize performance- and conversion-focused initiatives across digital channels (Google Ads, Meta Ads, email marketing, among others). * Monitor and analyze key sales funnel metrics, including traffic, conversion rate, average order value, customer acquisition cost (CAC), return on ad spend (ROAS), and other relevant KPIs. * Collaborate closely with branding, CRM, media, and marketing teams to support integrated campaigns aligned with brand strategy. * Track e\-commerce performance metrics daily and propose action plans to achieve and exceed targets. * Ensure excellence in user experience (UX/UI), from navigation through checkout, emphasizing fluidity, usability, and conversion. * Compile, analyze, and interpret data to produce management reports that support decision-making and identify improvement opportunities. * Evaluate and optimize website performance, including page load speed, usability, and customer journey. * Support team development by mentoring and sharing knowledge with junior and mid-level professionals. **Requirements** * Solid e\-commerce experience, preferably in medium- or large-scale digital environments. * Familiarity with e\-commerce platforms such as VTEX, Shopify, Linx, Tray, or similar. * Proficiency in digital performance and data analytics tools, such as Google Ads, Meta Ads, Google Analytics, RD Station, or equivalents. * Knowledge of UX, SEO, CRO, and the customer journey. * Strong analytical ability, strategic vision, and results orientation. * Ability to collaborate effectively across departments and with various stakeholders. **Preferred Qualifications** * Prior experience in the fashion or retail segment. * Experience in digital channel growth and optimization projects. * Knowledge of e\-commerce platforms such as Magento, Shopify, WooCommerce, etc. * Data analysis skills and ability to interpret performance metrics. * Teamwork and effective communication skills. * Degree in related fields such as Marketing, Business Administration, or Information Technology