Senior Performance and CRM Analyst

Description

Job Summary: Senior Performance and CRM Analyst to manage digital campaigns and CRM strategies, focusing on conversion, customer relationship management, and continuous data-driven optimization. Key Highlights: 1. Direct involvement in data analysis and performance optimization. 2. Autonomy to propose improvements and test approaches. 3. A collaborative environment focused on development and real-world impact. We are seeking a **Senior Performance and CRM Analyst** to oversee digital campaign management and develop CRM strategies aimed at conversion, relationship building, and value generation for our network. Here, you won’t just execute campaigns—you’ll directly analyze data, optimize results, and continuously evolve strategies with tangible impact on unit performance. This role requires strong analytical thinking, the ability to interpret data, and autonomy to propose improvements, test approaches, and deliver consistent results. If you enjoy working with data, performance metrics, testing, and continuous improvement, this opportunity is for you. **About Rockfeller** We are a national language school franchisor with a rapidly expanding network. We operate under a structured franchise model where marketing, sales, and data work together to drive real results across units. We run media campaigns, lead management, and scalable conversion strategies, supporting over 100 units nationwide. Here, you will have direct exposure to data, performance metrics, and decision-making—contributing to strategy evolution and continuous optimization of network outcomes. We value analytical professionals who enjoy experimenting, learning, and constantly improving—with autonomy to propose solutions and directly impact business results. **Responsibilities** * **Plan, execute, and optimize paid traffic campaigns on platforms such as Google Ads (Search, Display, YouTube), Meta Ads, TikTok Ads, and LinkedIn Ads;** * Design and support local and regional strategies in collaboration with Rockfeller franchisees, aligning with each unit’s specific needs and goals; * Contribute to developing and monitoring remarketing strategies to increase lead conversion; * Assist in managing media budgets while tracking KPIs to ensure optimal performance; * Monitor metrics and generate performance reports using data from Google Analytics, Semrush, Zoho CRM, and marketing automation tools; * Conduct joint analyses with the team to review, test, and refine campaigns—amplifying high-performing actions; * Work closely with marketing and sales teams to align messaging, audience segmentation, and objectives; * Conduct and apply A/B tests, interpreting results to support data-driven decisions; * Collaborate on technical SEO initiatives to improve organic search rankings; * Participate in progress meetings and present clear, actionable insights on campaign results; * Track key indicators including conversion rate, response time, lead qualification, and opportunities generated; * Build data dashboards using Business Intelligence tools; * Ensure proper integration between media platforms (Meta Ads, Google Ads, etc.) and the CRM; * Monitor lead quality per channel and optimize campaigns based on actual conversion data; * Guide franchisees on best practices for lead management and CRM usage to maximize conversions; * Create dashboards and reports to help units monitor their commercial performance. **Requirements and Qualifications** * Practical experience managing paid traffic across multiple platforms (Google, Meta, TikTok, LinkedIn, etc.); * Basic understanding of technical SEO and familiarity with tools like Semrush; * Knowledge of Google Analytics and Meta Ads Manager; * Analytical, organized, proactive, and results-oriented profile; * Strong communication skills and ability to collaborate effectively across departments and with franchisees; * Understanding of CRM architecture; * Experience using and manipulating dashboard tools; * Intermediate Excel proficiency. **Preferred Qualifications** * Experience in the education sector and/or franchising; * Certifications in Google Ads or Meta Ads; * Familiarity with Zoho CRM; * Proactive, communicative, and growth-oriented mindset; * Hands-on experience in digital marketing operations covering the full marketing funnel. **What We Offer** * Unimed Litoral Health Plan (effective after 90 days, no monthly premium for the primary holder, 50% co-payment); * Fully free Rockfeller English course after 6 months; * Maternity/Paternity Kit; * Internal marketing initiatives and celebrations for special occasions; * A collaborative environment focused on development; * Purpose-driven projects with real-world impact; * Free parking. **Apply now and build your story with Rockfeller!**