Daterra Farmácia de Manipulação announces the opening of a selection process for hiring a Digital Strategies Specialist, e-commerce and CRM. Employment Type: CLT Work Model: 100% in-person with company-provided computer Working Hours: Business hours / Monday to Friday from 08:00 AM to 6:00 PM with break Responsibilities: 1\. E\-commerce * Manage the online store platform (products, UX, checkout and integrations). * Implement and monitor **tracking, conversion and remarketing codes**. * Apply **SEO techniques** and page optimization (A/B testing, heatmaps, etc.) to increase conversion. * Conduct **constant tests and improvements on the checkout**, focusing on user experience and reducing abandonment. * Assess the **feasibility of new sales channels**, such as strategic marketplaces. 2\. CRM and Automation * Implement and maintain an automated **customer relationship workflow**, from first contact through post-sale. * Create and manage **automated workflows using N8N**, integrating CRM, email marketing, WhatsApp, customer service and sales. * Develop **advanced segmentation** based on browsing behavior, average order value, purchase history, frequency and customer profile. * Monitor and optimize **engagement metrics** (open rates, clicks, responses, conversions and reactivation). * **3\. Digital Performance** * Execute and optimize campaigns on **Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and Pinterest Ads**. 4\. BI \- Marketing and Sales Support * Create **strategic dashboards** to track results by channel, campaign, audience and customer journey. * Generate **customer behavior insights** and sales performance data to support marketing decisions. * Build segmentations and actions for **loyalty programs, cashback or subscriptions**, evaluating financial and technical feasibility. * Plan campaigns for **recovery of unfinished quotes**, **reactivation of inactive customers**, and segmented website promotions. * Create **landing pages and lead generation funnels** segmented by persona (nutritionists, dermatologists, prescribers, pet owners, etc.). * Conduct **constant A/B testing** on creatives, ads, pages and messages. * Improve strategies for **dynamic retargeting and programmatic media**. * Analyze and adjust **CAC, ROI, average order value, repurchase rate and LTV** via dashboards. * Reassess partnerships with **influencers**, focusing on proven performance. 5\. Support and assistance to the Information Technology department. Requirements: Education * Completed bachelor's degree in Information Technology and specialization in Marketing. Behavioral Skills * **Analytical and data-driven profile**; * **Organization and priority management** (time management); * **Initiative and proactivity**; * **Results and performance focus**; * **Clear and assertive communication**; * **Flexibility and adaptability**; * **Customer-centric vision (Customer Centric)**; * **Teamwork**. Professional Experience: * **E\-commerce management**; * **CRM and automation**; * **Performance marketing (paid traffic)**; * **SEO and conversion rate optimization**; * **Business Intelligence applied to marketing**; * **Loyalty and retention projects**; * **Lead generation funnel creation**; * **Relationship with digital influencers**. Other Requirements * Availability for **100% in-person work in Ribeirão Preto/SP**. * CLT employment type, business hours (Monday to Friday, 8:00 AM to 6:00 PM). * Postgraduate degree or MBA in Marketing is desirable. Interested candidates who meet the requirements should send their resume with a direct contact phone number to Andressa at the email: daterrarecursoshumanos@gmail.com, indicating in the subject line: Digital Specialist. Job Type: Full\-time Pay: R$4,319\.92 per month