MARKETING ANALYST

Description

Job Summary: Professional to work on KPI definition, paid traffic campaign management, sales funnel strategy development, content planning, website maintenance, and support for HR and commercial activities. Key Highlights: 1. KPI definition and monitoring 2. Paid traffic campaign management and digital strategies 3. Content planning and production for various platforms An engineering company specializing in agro-industrial processes is seeking a Marketing Analyst in Ribeirão Preto. **Responsibilities:** KPI definition and monitoring. Management of active paid traffic campaigns. Development of strategies for each stage of the digital sales funnel. Content planning for posts on Instagram, LinkedIn, and the blog. Creation of layouts and copy for publications. Blog content production and posting. Website maintenance, including plugin updates and spam comment removal. Support in developing and executing HR department initiatives. Creation of birthday and monthly theme posts and wallpapers. Scriptwriting for paid traffic videos. Monitoring of video recordings and editing deadlines. Periodic email marketing dispatches. Logo creation for equipment. Standardization of equipment stickers. CRM population with leads from forms. Layout and copy creation for presentations. Support in presentation creation per commercial department requests. Image editing. Printed material creation, such as brochures, stickers, business cards, and promotional items. Creation of materials for event participation. Supplier quotation for marketing initiatives. Trade show and event prospecting aligned with company interests, including participation fee quotations. Promotional item quotations. Annual marketing planning based on available budget. Periodic reporting on paid traffic campaign performance. Tasks related to standard Marketing Analyst duties. On-site work in Ribeirão Preto / SP. Previous experience as a Digital Marketing Specialist, Marketing Coordinator, Communications Analyst, or Marketing Manager may indicate alignment with some responsibilities of this position. Bachelor’s degree required. Relevant experience required. **Compensation and Benefits:** * Salary: Salary range will be disclosed during the interview. * Benefits will be disclosed during the interview stage. **Additional Information:** * Contract: PJ – On-site. * Duration: Full-time. * Working hours: To be determined.