Social Media Analyst

Description

Job Summary: Mid-level Social Media Analyst to plan, execute, and optimize social media content strategies, strengthening the brand’s digital presence and driving results. Key Highlights: 1. Plan and execute social media editorial calendars 2. Create and adapt content for different platforms 3. Monitor metrics and propose continuous improvements Mid-Level Social Media Analyst We are seeking a **Mid-Level Social Media Analyst** to plan, execute, and optimize social media content strategies, strengthening the brand’s digital presence and driving engagement, reach, and conversion results. We seek a creative, analytical, and results-oriented professional with expertise in digital strategies and a keen eye for trends and audience behavior. **ATTENTION:** **Key Responsibilities:** * Plan and execute social media editorial calendars aligned with brand objectives. * Create and adapt content for different platforms (Instagram, Facebook, LinkedIn, TikTok, among others). * Develop strategic copy focused on engagement, connection, and conversion. * Manage posts, interactions, and community relationships. * Monitor performance metrics and indicators (reach, engagement, leads, conversions). * Analyze results and propose continuous improvements to content strategies. * Track trends, formats, and social media best practices. * Collaborate with design, paid traffic, and marketing teams for integrated campaigns. * Ensure consistency in brand voice and positioning across all channels. **Requirements:** * Bachelor’s degree in Marketing, Advertising and Public Relations, Social Communication, or related fields. * Solid experience (2–4 years) managing social media accounts. * Excellent writing skills and mastery of digital copywriting. * Knowledge of strategic content planning. * Familiarity with social media management and analytics tools. * Analytical ability to interpret data and translate insights into action. * Organizational skills and ability to manage multiple projects simultaneously. **Preferred Qualifications:** * Experience with performance campaigns (Meta Ads, etc.). * Knowledge of SEO and content strategies. * Experience producing video content (scripts for Reels, TikTok, YouTube). * Experience in education companies or franchises. **Benefits:** * Meal allowance * Health insurance * Dental insurance * Language courses **Location:** Balneário Camboriú/SC **Employment Type:** On-site CLT Job Type: Full-time CLT Salary: R$4,000.00 – R$4,500.00 per month Benefits: * Medical assistance * Dental assistance * Commercial partnerships and discounts * Life insurance * Meal allowance Work Location: On-site