Senior PR Analyst

Description

Job Summary: The Senior PR Analyst will develop and execute public relations strategies to strengthen the brand's reputation and its qualified presence in the media. Key Highlights: 1. Strengthen the brand's reputation and qualified media presence. 2. Develop institutional narratives and build relationships with journalists. 3. Implement strategic actions to ensure consistent and aspirational brand perception. The **Senior PR Analyst** is responsible for developing and executing **public relations** strategies aligned with the brand’s positioning and objectives, thereby strengthening its reputation and qualified media presence. This role involves crafting institutional narratives and cultivating relationships with journalists and relevant media outlets, ensuring the brand is perceived consistently, aspirationally, and strategically. **Key Responsibilities** * Develop and execute a PR strategy aligned with the brand’s positioning. * Build and maintain relationships with journalists, media outlets, and influential columnists (lifestyle, luxury, tourism, business). * Draft and distribute press releases, media advisories, and institutional content. * Ensure the brand’s qualified media presence (not volume, but relevance). * Monitor brand mentions and reputation (media clipping \+ qualitative analysis). * Manage brand image crises in collaboration with leadership. * Develop institutional storytelling (brand, experiences, product launches). * Support product launches, events, and new experiences with PR strategy. * Ensure consistency between messaging and experiential delivery. * Collaborate with marketing and product teams to craft aspirational narratives. **Requirements:** Bachelor’s degree in Public Relations, Social Communication, Journalism, Marketing, or related fields. Excellent written and verbal communication skills. Strong relationship-building and networking skills with the press. Strategic thinking and brand sensitivity. Organizational skills and ability to manage multiple projects. **Additional Information:** **Salary:** R$ 8\.850,00 **Benefits:** Meal Allowance R$ 1\.118,00 **Employment Type:** CLT **Working Hours:** Monday to Friday