Copywriter – Strategic Content & Performance

Description

Job Summary: We are seeking a creative and analytical Copywriter to develop strategic and impactful content, combining technical expertise with sensitivity to drive growth in digital marketing. Key Highlights: 1. Create strategic content for various formats and channels. 2. Apply copywriting and SEO techniques to lead generation and conversion campaigns. 3. A dynamic environment focused on impact and development. **Copywriter – Strategic Content & Performance** **The Opportunity** If storytelling is your passion, if you naturally think in sales funnels, if you love transforming ideas into messages that truly connect, and if you believe content is a tool for real impact — this is your chance to write where every piece delivers measurable results. We seek someone creative, analytical, and passionate about words — capable of uniting technique, strategy, and sensitivity to craft narratives that accelerate growth. **About the Company** You will join a full-service marketing and sales company — covering diagnostics, strategy, production, distribution, and continuous optimization — always focused on accelerating business growth. It’s a dynamic, multidisciplinary environment with a fast-paced delivery rhythm, modern mindset, and absolute focus on impact. Every piece you produce has purpose, visibility, and measurable outcomes. **Responsibilities** * Create content for multiple formats: blogs, social media, emails, landing pages, scripts, and rich media materials. * Apply copywriting and persuasion techniques in lead generation, nurturing, and conversion campaigns. * Optimize texts for SEO and keep content updated. * Adapt tone of voice and narrative according to audience, channel, and funnel stage. * Collaborate closely with designers, social media specialists, and performance teams. * Conduct interviews, gather inputs, and validate information with subject-matter experts. * Develop clear editorial calendars, timelines, and briefs to enable scalable production. * Review and edit deliverables, ensuring consistency and brand alignment. * Analyze metrics (traffic, CTR, time on page, conversions, MQLs) and propose improvements. **Preferred Qualifications** * Experience working at an agency or consultancy managing multiple accounts. * Experience with sales funnels, inbound marketing, and email marketing. * Familiarity with CRO, UX writing, and microcopy. * Proficiency with platforms such as WordPress, RD Station, and HubSpot. * Experience using tools like Semrush, Ahrefs, Search Console, and GA4. * Intermediate/advanced English for research purposes. **Employment Model: PJ** * Format: In-person * Location: Pioneiros, Balneário Camboriú - SC * Benefits: Wellhub, birthday Ifood voucher, and an environment that fosters genuine professional development. * A dynamic, collaborative, and performance-oriented routine — here, you’ll have space to grow and build. Requirements: **Requirements** * Degree or experience in Advertising, Journalism, Marketing, Languages, Design, or related fields. * Portfolio featuring both long-form and short-form writing. * Mastery of copywriting and storytelling applied to digital marketing. * Clear, adaptable, and strategic writing for B2B and/or B2C audiences. * Solid knowledge of on-page SEO. * Strong organizational skills, autonomy, and deadline management. * Availability for a hybrid work model in Balneário Camboriú – SC. Benefits **Wellhub, birthday Ifood voucher, and an environment that fosters genuine professional development.**