Description: * Bachelor's degree: Advertising and Public Relations, Marketing, Business Administration. * Knowledge of the following systems: Google Analytics, Meta Business Suite, Google Tag Manager and Data Studio (Looker Studio), SEO and SEM, and Automation and CRM tools. * Advanced computer skills. * Basic English proficiency. Plan and manage paid digital traffic campaigns for the institution, defining audience segmentation strategies, selecting appropriate channels, adjusting budgets and creatives according to the profile of each unit, segment or course, aiming to inform and expand the reach of recruitment activities and contribute to student growth across basic and higher education units; Monitor and analyze performance metrics of educational campaigns, tracking traffic and institutional communication results using tools such as Google Ads, Google Analytics, Meta Ads and custom reports, to optimize campaign performance and support data-driven decision-making; Manage the digital media budget for educational units, control investments allocated to digital promotion, plan fund distribution across campaigns, monitor spending, and suggest adjustments based on results and goals, ensuring efficient use of resources and maximizing return on investment in educational marketing; Review institutional and recruitment creatives and advertisements, validating digital promotional materials (banners, videos, texts and ads) in collaboration with teams, ensuring consistency with the institution’s visual identity and the branding of its units, to attract the target audience effectively and strengthen the institution’s image in the digital environment; Conduct tests and optimizations of promotional campaigns, analyze campaign performance and propose continuous improvements, applying A/B testing to ads, adjusting targeting, formats and messages according to observed performance, to continuously enhance recruitment outcomes and reinforce the institution’s digital presence; Consolidate and present data on digital campaign performance and online presence of units, creating visual reports and dashboards with key metrics (leads, conversions, cost per enrollment, reach, etc.), to support strategic planning and demonstrate the impact of traffic initiatives on recruitment results and institutional visibility; Integrate traffic strategies with marketing department initiatives, participating in campaign planning and aligning digital traffic efforts with events, fairs, social media, and family and student engagement campaigns, to ensure message consistency and strengthen the institution’s relationship with its school and academic community; Research trends and innovations in educational marketing and traffic management, staying updated on new tools, platforms and digital marketing practices tailored to the education sector, conducting research, training and testing new media and automation strategies, to innovate in campaigns, keep pace with shifts in audience behavior, and maintain the institution’s competitiveness. 2512290202491888934