Market Intelligence Analyst

Description

Job Summary: Strategically drive commercial and market intelligence generation, supporting Sales Executives with data and insights to optimize sales performance and market understanding. Key Highlights: 1. Strategic focus on commercial and market intelligence 2. Direct support to Sales Executives 3. In-depth analysis of the regional advertising market **JOB \| Market Intelligence Analyst – Strategic Focus** **Band Paraná – Curitiba/PR** **Area:** Strategic Marketing / Commercial On-site / CLT **Position Objective** Strategically contribute to generating **commercial and market intelligence**, acting as a bridge between data, market, audience, and commercial outcomes — directly supporting **Band Paraná’s Sales Executives** with data, analyses, and insights that enhance: · Advertising sales efficiency · Commercial proposal accuracy · Understanding of the regional advertising market · Perception of Band TV’s value among advertisers \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **\| Responsibilities & Activities** **Market Intelligence & Strategy** \- Analyze the regional advertising market (segments, behavior, seasonality, and opportunities). \- Monitor direct competition (other broadcasters, both TV and digital). \- Map consumption, media, and advertising trends relevant to Band. \- Develop market potential studies by segment, region, and company size. **Strategic Support to the Sales Team** \- Create commercial arguments, market data, and benchmarks. \- Support the development of more strategic and personalized commercial proposals. \- Analyze campaign performance (where possible) and suggest optimizations. \- Develop support materials for commercial meetings (presentations, reports, and analyses). **Data, Reporting & Insights** \- Organize and analyze audience, market, and historical commercial data. \- Create reports and dashboards to facilitate decision-making by commercial leadership. \- Translate complex data into clear, actionable insights for sales representatives and managers. **Internal Integration** \- Collaborate closely with Marketing, Commercial, OPEC, and third-party agencies. \- Support strategic decisions related to commercial products and broadcaster positioning. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **\| Technical Competencies** · Market analysis and competitive intelligence · Intermediate/advanced Excel · Power BI or other BI tools · Ability to read and interpret commercial and audience data · Development of strategic presentations (Canva/Google Slides) · Knowledge of marketing, media, and advertising (TV experience is a plus) \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \| **Education** Bachelor’s degree completed in: Business Administration, Marketing, Economics, Statistics, Communications, Engineering, or related fields. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ \| **Preferred Experience** \- Prior experience in: market intelligence, commercial intelligence, strategic planning, analytical marketing, or business-oriented BI \- Experience in media, communications, marketing companies, or major advertisers is a strong advantage. \- Experience supporting commercial teams and knowledge of CRM, market research, and external data sources. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **\| Expected Areas of Interest** · Advertising and media markets · Business and commercial strategies · Data-driven decision making · Consumer behavior · Communications and branding \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **\| Expected Behavioral Profile** · Strategic business vision · Strong analytical capability with critical thinking · Excellent communication — ability to transform data into compelling, sales-driven narratives · Collaborative mindset with ease of interaction across commercial teams · Organization, curiosity, and sense of priority · Proactivity in proposing improvements and new commercial approaches Compensation: R$1,00 per month Benefits: * Medical assistance * Free parking * Meal allowance Work location: On-site