Senior CRM Analyst

Description

Job Summary: The professional will implement and execute CRM strategies, managing customer communication, segmentation, and customer journeys to increase engagement and loyalty. Key Highlights: 1. Full management of CRM strategies and customer communication 2. Data analysis for engagement and loyalty optimization 3. Development of campaigns and relationship programs **Understand Your Mission:** * Implement and execute Obramax’s CRM strategies by analyzing customer data, creating segments, developing and executing marketing campaigns, and monitoring results—aiming to increase engagement, conversion, loyalty, and customer LTV; * Be responsible for: Managing all aspects of customer communication using the customer journey map methodology—curating and controlling communications to ensure clear and effective interaction with our customer base; * Segment the customer base into clusters based on behaviors, needs, and value to the company, using data analytics tools, applying segmentation techniques, and building customer profiles—to direct marketing and sales efforts more effectively, personalize communication, offers, and experiences, and increase conversion and loyalty; * Create, manage, and monitor customer communication journeys via the CRM platform and control reports, leveraging all available communication channels according to customer journey and profile—seeking to optimize journey and communication outcomes; * Analyze customer behaviors (purchase channel, frequency, products) using Power BI to identify patterns, trends, and activation opportunities; * Develop and manage engagement initiatives, performance controls, and activities related to Obramax’s Relationship Program; * Develop results presentations to clearly and objectively report CRM and Relationship Program outcomes. **To Join Our Team, You Must Have:** * Completed bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, Information Technology, or related fields; * Preferred: Over 2 years of experience in digital marketing and/or CRM and/or loyalty and relationship programs; * Knowledge of CRM, relationship marketing, and customer segmentation; * Familiarity with key marketing and sales metrics; * Knowledge of the retail market and the construction industry will be considered a differentiator; * Experience with CRM tools (Marketing Cloud, Insider, etc.). **Benefits Package:** * Medical assistance; * Dental assistance; * Life insurance; * Wellhub; * Home-office kit; * Meal allowance; * Christmas basket; * Basic food basket; * Progress bonus; * Extended maternity and paternity leave; * Transportation allowance or parking; * All Adeo – annual free shares tied to global company performance.