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Job Summary: Senior Digital Analytics professional to lead app measurement strategy, ensuring data quality, comprehensive tagging, and insights for strategic decision-making. Key Highlights: 1. Technical reference in Digital Analytics with a focus on mobile products 2. Lead the design and evolution of app measurement strategy 3. Act as a technical consultant for tagging and tracking **Vice-Presidency: IT** **Work Location: Eco Berrini Headquarters – Hybrid** **Directorate of Data & Artificial Intelligence** The **Digital Analytics** area is responsible for ensuring end-to-end measurement of the company’s apps, guaranteeing **data quality**, **comprehensive tagging**, **governance**, **technical support**, and **strategic insights** for Product, Technology, and New Business areas. We collaborate with Product, UX, Marketing, and Technology teams to transform digital data into strategic insights, ensuring traceability, quality, and intelligence for decision-making. The professional will serve as a senior-level technical reference in Digital Analytics, leading implementations, analysis and validation of solutions, behavioral analysis, and measurement initiatives to enable strategic decisions regarding performance, user journey, acquisition, retention, and evolution of digital products. **Responsibilities and Duties** * Lead the design and evolution of app measurement strategy (events, parameters, taxonomy, naming). * Serve as a technical consultant for tagging in Google Tag Manager, GA4, Firebase, and integrations with Adjust/Appsflyer. * Serve as a technical consultant for Product, Technology, and UX teams to ensure appropriate tracking for new features. * Provide continuous support, applying best practices across environments. * Conduct advanced analyses of user journeys, funnels, behavioral variations, and app performance. * Assess the impact of app changes and ensure adherence to measurement best practices. * Develop conversion, retention, cohort, and activation studies. * Participate in experimentation cycles including hypothesis formulation, test design, and A/B test interpretation. * Ensure governance, documentation, and quality of collected data. * Support strategic projects by anticipating risks and impacts on data collection. * Produce reports and recommendations to support business decisions. **Requirements and Qualifications** * Completed undergraduate degree in Information Technology, Data Science, or related fields. * Solid experience in Digital Analytics with a focus on mobile products (high-traffic apps). * Proficiency in GA4, Google Tag Manager (web/app), and Firebase Analytics. * Practical experience with MMPs (Adjust or Appsflyer). * Knowledge of event modeling, parameters, taxonomy, and measurement best practices. * Experience with debugging, post-release validation, and tracking support. * Ability to analyze funnels, user journeys, and user behavior. * Experience with A/B testing and experimentation metrics. * Experience working with IT, Product, or agile squads. * Clear communication skills, business orientation, and autonomy in project execution. * Ability to translate technical data into business recommendations. * Basic knowledge of SQL/BigQuery for complementary analyses. * Experience with dashboards (Data Studio, Looker, PowerBI). * Knowledge of privacy, consent, and mobile tracking best practices. * Analytical thinking and strategic vision. **Additional Information** See what we offer you: At Vivo, we spare no effort in supporting and valuing our employees. These are not only excellent benefits, but also flexible ones. • Choose the ideal benefit for you and your dependents through a digital platform offering multiple categories: Gym, VR, VA, Pharmacy Assistance, Medical Assistance, Dental Assistance, and Life Insurance; • Corporate mobile phone. Yes, a brand-new smartphone for you! • Unlimited voice and data plan! Yes, unlimited! With the best mobile network, even faster with Vivo’s 5G! • An exclusive Vivo offer with special discounts on landline, broadband, TV, and apps; • Eligibility for annual Bonus or PPR; • Plan your future through our Private Pension Plan; • Have children? You’ll be entitled to a subsidy to help cover school, daycare, or babysitter expenses; • Work in an environment that respects your personality, your style of dress, your way of being — and where you can be authentic. \#VemdeVocê • Work remotely up to two days per week. \#Mobility • Enjoy flexible working hours; • Take a day off (Day off) to celebrate your birthday; • Participate in one of the largest corporate volunteer programs to help transform the world; • Benefit from our Educational Development Program, which offers partnerships with educational institutions at discounted rates, certifications, and online courses; • Accelerate your career through our Internal Recruitment Program, available in Brazil or abroad — after all, we operate in more than 17 countries! \#VivoMinhaCarreira • Access a series of initiatives designed to improve your physical, emotional, and social well-being! Here, we have \#VivoBemEstar, which encourages our team to adopt healthy habits and enjoy a better quality of life! Services available to our employees include consultations with nutritionists, psychologists, social workers, telemedicine, and much more! • All our positions are open to people with disabilities and/or rehabilitated individuals. We foster a culture that values diversity, differences, and individual potential! \#VivoDiversidade \#VemPraVivo Important: The only way to participate in Vivo’s selection processes is through the company’s pages on the Gupy platform: https://vivo.gupy.io — and there is no fee for participation or hiring. We are part of Telefônica Group, the telecommunications leader in Brazil. Our purpose is to **Digitalize to Bring Closer** people, businesses, and society as a whole, building a more connected nation and transforming the lives of Brazilians. We aim to expand our customers’ autonomy, personalization, and real-time choices, placing them in control of their digital lives — securely, reliably, and with the quality only Vivo delivers. To make this possible, we are leading a digital transformation and revolutionizing our company from within. We’ve implemented agile methodologies across the organization, seeking to connect with the most innovative and collaborative ways of working. We work to foster a diverse and inclusive environment that stimulates creativity, drives innovation, and increases engagement. We believe that **diversity** — in people, experiences, cultures, behaviors, skills, and attitudes — is a differentiator that reflects the society in which we live. We have a robust internal program built upon five pillars: Gender, LGBTI+, Race, Persons with Disabilities (PcD), and 50+ — to ensure a more inclusive culture and a more diverse, representative workplace. We are a **technology** company, inspired by diversity and **innovation**, offering space for everyone, supporting and embracing differences. We believe the path to delivering the best experience to our customers begins with delivering a great experience to our employees. **\#VemPraVivo**
