Senior Growth Analyst

Description

Job Summary: A Growth professional to lead and execute data-driven B2B Growth Marketing strategies, focusing on customer acquisition, activation, retention, and expansion to drive sustainable growth. Key Highlights: 1. Lead B2B Growth Marketing strategies focused on the entire funnel 2. Work cross-functionally and collaborate with diverse teams 3. Support talent development in the Growth area We at Softys, the leading Tissuê company in Latin America, are seeking a Growth professional to take on major responsibilities and challenges with autonomy and proactivity. **Position Information:** Lead and execute data-driven B2B Growth Marketing strategies, focusing on customer acquisition, activation, retention, and expansion. The role’s mission is to drive sustainable growth for Softys Professional by transforming data into strategic actions that generate scalable sales results and support talent development in the area. **Key Responsibilities:** * Lead the development and execution of B2B growth marketing strategies, with focus across the entire funnel (acquisition, activation, retention, and expansion). * Plan, execute, and optimize multichannel conversion funnels, leveraging A/B testing, performance analysis, and continuous iteration to maximize results. * Work cross-functionally, actively collaborating with Marketing, Sales, Product, BI, and Commercial teams to ensure strategic alignment and scalability of initiatives. * Define, monitor, and analyze KPIs, OKRs, and performance metrics, building dashboards and conducting executive review rituals. * Apply agile methodologies, fostering a culture of experimentation and a mindset of continuous improvement within the team. * Integrate commercial intelligence and market data to inform strategic decisions, prioritize initiatives, and maximize Return on Investment (ROI). * Actively support the development of Growth-area talents, serving as a technical and strategic reference, providing career guidance, assisting in decision-making, and contributing to the professional growth of analysts and interns. **What You Need:** * Bachelor’s degree completed in Marketing, Business Administration, Engineering, Economics, or related fields. * Proven experience in B2B Growth Marketing, with focus on acquisition and retention strategies. * Advanced Excel skills for handling and analyzing large volumes of data. * Experience with CRM (e.g., Pipedrive or similar) and marketing automation tools. * Familiarity with agile methodologies (Scrum, Kanban) and an experimentation culture (A/B testing). * Basic/intermediate knowledge of ERP systems (e.g., SAP). **Nice-to-Haves:** * Postgraduate degree or specialization in Digital Marketing, Growth Hacking, or related areas. * Knowledge of programming languages for data analysis (SQL, Python, R). * Experience with market intelligence and prospecting tools (e.g., LinkedIn Sales Navigator, Apollo). * Experience in companies within the professional hygiene and cleaning sector or in large-scale B2B markets. Do you identify with this role? Apply now and Join Softys. Minimum Education Level: Bachelor’s Degree Willingness to travel * Life Insurance * Meal Voucher * Food Allowance * Health Insurance * Dental Insurance * Day Off