Marketing Analyst

Description

Job Summary: Marketing Analyst responsible for creating, managing, and optimizing paid campaigns, analyzing metrics, and managing websites for Grupo Casas Leo. Key Highlights: 1. Creation and management of Google Ads and Meta Ads campaigns 2. Management and optimization of WordPress websites and landing pages 3. Analysis of metrics and continuous campaign optimization for ROI Camaleão Marketing, a COMPANY OF GRUPO CASAS LEO, is seeking a Marketing Analyst to strengthen its team. The professional will be responsible for the creation, management, and optimization of paid campaigns, as well as metric analysis and website management, providing support to companies such as Recife Centro, Casas Leo, and Leo Decor. **Main Responsibilities** Creation and management of paid media campaigns, especially on Google Ads and Meta Ads (Facebook and Instagram); Participation in content calendar planning for social media and blogs, aligning paid campaigns with organic content; Management and updating of WordPress websites and landing pages, focusing on content creation, blog optimization, and implementation of SEO strategies; Monitoring and analysis of campaign and digital channel performance metrics (social media, blogs, and websites), generating detailed reports for strategy adjustments; Tracking KPIs and continuously optimizing campaigns to maximize ROI. Support for publications, newsletters, and email marketing; Support for the marketing team in campaigns and events; **Requirements** Currently pursuing or completed undergraduate degree in Marketing, Advertising, Business Administration, or related fields; At least 1 year of relevant experience preferred, with hands-on work in Google Ads, Meta Ads, and website management tools (WordPress). **Preferred Qualifications** Experience analyzing data and metrics on social media platforms and websites using tools such as Google Analytics, Google Tag Manager, and Meta Business Suite; Knowledge of SEO and blog management for digital content optimization; Familiarity with paid media strategies for conversion and awareness campaigns. Employment Type: Temporary, Full-time Compensation: R$3.000,00 per month Benefits: * Dental insurance * Company mobile phone * Meal allowance * Transportation allowance Experience: * Marketing (Preferred) Work Location: On-site