Senior PR Analyst

Description

Job Summary: The Senior PR Analyst will develop and execute public relations strategies to strengthen the brand's reputation and its qualified media presence. Key Highlights: 1. Strengthen the brand's reputation and qualified media presence. 2. Develop institutional narratives and build relationships with journalists. 3. Manage image crises and develop storytelling. The **Senior PR Analyst** is responsible for developing and executing **public relations** strategies aligned with the brand’s positioning and objectives, thereby strengthening its reputation and qualified media presence. This role involves crafting institutional narratives and cultivating relationships with relevant journalists and media outlets, ensuring the brand is consistently perceived in an aspirational and strategic manner. **Key Responsibilities** * Develop and execute a PR strategy aligned with the brand’s positioning. * Build and maintain relationships with relevant journalists, media outlets, and columnists (lifestyle, luxury, tourism, business). * Draft and distribute press releases, announcements, and institutional content. * Ensure the brand’s qualified media presence (focus on relevance, not volume). * Monitor brand mentions and reputation (media clipping \+ qualitative analysis). * Manage image crises in collaboration with leadership. * Develop institutional storytelling (brand, experiences, product launches). * Support product launches, events, and new experiences with PR strategy. * Ensure consistency between messaging and experiential delivery. * Collaborate with marketing and product teams to craft aspirational narratives. **Requirements:** Bachelor’s degree in Public Relations, Social Communication, Journalism, Marketing, or related fields. Excellent written and verbal communication skills. Strong relationship-building and networking skills with the press. Strategic thinking and brand sensitivity. Organizational skills and ability to manage multiple projects. **Additional Information:** **Salary:** R$ 8\.850,00 **Benefits:** Meal Allowance R$ 1\.118,00 **Employment Type:** CLT **Working Hours:** Monday to Friday