About the Position We are looking for a performance-oriented Copywriter to directly generate opportunities for the Sales team. Your role is to transform value propositions into clear, persuasive, and actionable messages—bridging marketing and sales with a focus on conversion, lead quality, and real impact across the funnel. You will work from in-depth audience research through message creation, testing, and optimization across multiple channels—all guided by data and results. Here, copy is not about aesthetics: it’s a growth lever. Key Responsibilities * Research and deeply understand the ICP/persona—including pain points, desires, objections, language, and buying context. * Create action-oriented messages and copy for ads, landing pages, emails, WhatsApp, scripts, social posts, headlines, and CTAs. * Translate value propositions into clear benefits—making “what it is” and “why it matters” instantly evident. * Continuously test and optimize message performance by creating variations and learning from data (CTR, CVR, CPA, etc.). * Ensure brand consistency, tone of voice, and alignment with Product, Marketing, and Sales to avoid misaligned lead generation. What Growth Machine Expects from a Copywriter (Prerequisites) * 5+ years of experience as a performance Copywriter. * Mastery of conversion-focused copy across formats (ads, landing pages, emails, WhatsApp, VSLs, webinars). * Strong understanding of funnels and offers (TOFU, MOFU, BOFU), positioning, promise, proof, objections, and CTAs. * Advanced ability to research and synthesize insights from CRM data, sales calls, feedback, and reviews. * Proficiency in copy frameworks (AIDA, PAS, Before–After–Bridge, Problem–Agitate–Solve, Big Idea, applied storytelling). * Ability to optimize copy based on metrics (CTR, CPC, CVR, CPA, ROAS, LTV). * Knowledge of SEO and content when applicable (search intent, on-page structure, briefs, and topic clusters). * Experience managing tests and backlogs (hypotheses, prioritization via ICE/RICE, documentation of learnings). * Skill in reviewing, editing, and elevating others’ copy to ensure consistency and final quality. * Familiarity with tools such as GA4, Looker, HubSpot (or similar), spreadsheets, ad platforms (Meta/Google), and testing tools. * Strategic use of AI in copywriting—while maintaining human judgment, quality, and direction. **Advantages** * History as an athlete or long-term participation in sports * Entrepreneurial experience * Experience with cultural and/or international exchange * Fluency in English and/or Spanish **Compensation** * Fixed salary + variable pay based on deliverables and performance **Benefits Club** * Meal allowance of R$ 800.00 * Commuting reimbursement * Wellhub (free Silver plan) * Health support (Ciclic) * Engagement and recognition program with monthly rewards * Annual bonus equivalent to one month’s salary * Paid 30-day vacation (after 1 year)