DIGITAL PERFORMANCE COORDINATOR | E-COMMERCE

Description

Job Summary: Manage paid media campaigns and optimize sales funnels for tourism attractions while coordinating the Digital Marketing team. Key Highlights: 1. Managing Meta Ads, Google Ads, and LinkedIn Ads campaigns with a focus on ROI. 2. Optimizing e-commerce platforms and sales funnels, with analysis of key metrics. 3. Leading the Digital Marketing team and conducting strategic planning. **ABOUT THE HIRING COMPANY:** **"Industry:** entertainment and tourism attractions\_"\_ **MAIN RESPONSIBILITIES:** Manage Meta Ads, Google Ads, and LinkedIn Ads campaigns with a focus on performance and ROI. Work on e\-commerce, optimizing conversions and sales funnels. Execute and optimize mid\- and bottom\-of\-funnel campaigns. Master the use of Google Tag Manager (GTM) and Google Analytics to: Identify and resolve tag issues; Read, interpret, and adjust code; Engage Google/Meta support when necessary. **Analyze key metrics:** CTR, target audience, campaign models, and return on investment. Determine which campaign models are most effective for each objective. **Conduct strategic planning:** product positioning, audience segmentation, and media targeting. Create and manage dashboards. Work with programmatic advertising and ad placements on portals (e.g., UOL Ads, G1 Ads). Coordinate and develop the Digital Marketing team. **REQUIREMENTS:** Solid experience with Meta Ads and Google Ads. Advanced knowledge of GTM and Google Analytics. Proficiency in managing and creating campaigns on paid media platforms. Intermediate/advanced Excel skills and analytical ability. Experience with Google Trends, dashboard creation, and analytics tools. Knowledge of programmatic advertising and digital portals. Experience managing teams. Full availability, including travel and weekends. **EDUCATION:** Bachelor’s degree completed in Marketing, Advertising and Public Relations, Social Communication, Business Administration, or related fields. **COMPENSATION:** Salary negotiable based on expectations \- PJ contract. **WORK LOCATION:** Balneário Camboriú **EMPLOYMENT TYPE:** PJ