Senior Marketing Analyst

Description

Job Summary: Digital Marketing and Content Professional to plan and execute strategies, manage communication channels, monitor performance, and serve as the liaison with marketing agencies. Key Highlights: 1. Experience in digital marketing, social media, and content production. 2. Communication with agencies and management of institutional channels. 3. Monitoring of metrics and ensuring brand visual identity. **Main Responsibilities** * Plan, execute, and monitor social media strategies. * Act as the liaison between the company and the marketing agency, leading weekly meetings to align paid traffic, lead generation, content, and construction-related videos. * Review, approve, and guide creative requests from the Efipar and AS.Ramos brands. * Update and maintain institutional communication channels (website, social media, email marketing, landing pages). * Conduct quotations, negotiations, and vendor contracting, overseeing production and delivery of printed materials, signage, promotional items, and giveaways. * Support special projects, such as rendering services, launch campaigns, and external agency requests. * Monitor digital performance metrics and KPIs, proposing continuous improvements. * Ensure consistency of brand visual identity and positioning. **Mandatory Requirements** * Degree in Marketing, Advertising, Communications, or related fields. * Experience with social media, digital marketing, and content production. * Proficiency in tools such as Canva, Meta Business Suite, Trello, and email marketing platforms. * Strong verbal and written communication skills. * Organizational skills, attention to detail, and ability to prioritize tasks. * Proactivity and ability to handle multiple concurrent demands. **Preferred Qualifications** * Experience in the real estate or civil construction sector. * Knowledge of paid traffic and metric analysis. * Experience with corporate events and product launches. * Familiarity with automation tools and CRM systems. **Benefits** * Meal allowance; * Health insurance; * Dental insurance; * Pharmacy benefit; * Univali partnership; * Uniavan partnership; **Working Hours** * **08:00 AM to 12:00 PM** * **01:15 PM to 06:00 PM** **What We Seek** * Creativity and innovation; * Organization and discipline; * Clear and empathetic communication; * Proactivity and sense of responsibility; * Agility in problem solving; * Strategic vision and attention to detail; * Teamwork capability. Compensation: R$4.000,00 - R$5.000,00 per month Work Location: On-site