**Requisition ID:** 69158 **About Whirlpool Corporation** Whirlpool Corporation (NYSE: WHR) To be the best appliance company, continuously improving life at home. As the only major U.S. manufacturer of kitchen and laundry appliances, the company is driving significant innovations to meet growing consumer needs through its portfolio of iconic brands, including *Whirlpool*, *KitchenAid*, *JennAir, Maytag*, *Amana,* *Brastemp*, *Consul* and *InSinkErator*. In 2024, the company reported approximately $17 billion in annual sales—nearly 90% in the Americas—44,000 employees and 40 technology research and manufacturing centers. Additional information about the company can be found at WhirlpoolCorp.com. **The team you will join** ------------------------------------ *You will be part of the Data Analytics team within the D2C business unit.* **Summary of this role** ----------------------- *As a* ***CRO Analyst****, you will be responsible for leading experimentation and conversion optimization initiatives across our digital channels. You will analyze conversion funnels, define hypotheses, execute A/B/multivariate tests, and communicate results—all driven by data. This role requires an analytical, curious, and collaborative profile capable of working across business, technology, and user experience teams.* **Your responsibilities will include** ------------------------------------ * ***Performance and Conversion Analysis*** + *Conduct detailed analysis of the conversion funnel, map friction points, and identify improvement opportunities.* + *Use quantitative data (analytics, heatmaps, tests) and qualitative data (surveys, feedback) to support recommendations.* * ***A/B and Multivariate Testing****:* + *Plan, implement, and monitor A/B, multivariate, and other experimentation methods.* + *Ensure definition of metrics, sample size, and success criteria for each test.* * ***Optimization Strategy and Execution*** + *Develop experimentation roadmaps aligned with business objectives.* + *Propose and implement improvements to pages, user journeys, and UX/UI elements to maximize conversion.* * ***Cross-Functional Collaboration****:* + *Work closely with UX/UI, development, marketing, and data teams.* + *Translate business needs into testable hypotheses and practical recommendations.* * ***Results Visualization and Communication****:* + *Build clear dashboards and reports highlighting impact on KPIs.* + *Present findings and next steps objectively to both technical and non-technical stakeholders.* **Minimum Requirements** ---------------------- * *Previous experience in CRO, funnel analysis, or digital performance optimization.* * *Proficiency with experimentation tools (Google Optimize, Optimizely, VWO, etc.).* * *Proven experience with A/B testing and experimental methodologies.* * *Knowledge of Google Analytics (GA4\) or similar tools.* * *Strong communication skills, ability to collaborate, and an inquisitive mindset.* * *Intermediate English proficiency.* **Desired Skills and Experience** ----------------------------------------- Differentiators * *Experience in e\-commerce or large-scale digital products.* * *Knowledge of SQL and/or JavaScript for experiment implementation and customization.* * *Familiarity with UX research tools (e.g., Hotjar, CrazyEgg).* * *Experience with causal analysis and attribution metrics.* * *Understanding of experimentation governance frameworks.* Skills * *Effectively collaborate with cross-functional teams.* * *Transform complex data into clear and actionable insights.* * *Ability to work in a hybrid and multicultural environment.* * *Proactive in identifying opportunities and driving experiments.* * *Structured reasoning, analytical curiosity, and results focus.* **Connect with us and learn more about Whirlpool Corporation** See what it's like to work at Whirlpool by visiting the Whirlpool Careers website. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination based on race or ethnicity, religion, sex, pregnancy, gender identity or expression, sexual orientation, age, physical or intellectual disability, or any other status protected by law.