E-commerce Analyst

Description

Job Summary: This role involves monitoring and analyzing performance indicators, executing promotional campaigns, managing product catalogs, and operating e-commerce platforms. Key Highlights: 1. Monitor performance indicators and analyze conversion funnels 2. Manage promotional campaigns, vitrines, and commercial offers 3. Ensure product quality and organization in the e-commerce catalog * Monitor and analyze performance metrics (conversion rate, average order value, revenue, ROI, CAC, etc.); * Execute promotional campaigns on the website, ensuring competitive pricing and product assortment; * Create and maintain vitrines, microsites, and commercial campaigns (free shipping, coupons, bundles, kits, etc.); * Monitor competitors and pricing (e.g., Web Price); * Ensure product integration, maintenance, and quality on the website (price, stock, descriptions, images, kits); * Perform categorization and organization of the catalog to ensure efficient navigation; * Ensure standardization of titles, descriptions, and content with a focus on conversion and SEO; * Develop, automate, and update performance reports; * Analyze the conversion funnel and user behavior; * Analyze the customer journey and propose continuous improvements; * Identify growth opportunities (assortment, pricing, channels, CRO); * Operate e\-commerce and CRO platforms (Oracle, Insider, VTEX, Shopify, among others). **Responsibilities and Duties** * Bachelor's degree completed; * Intermediate/advanced knowledge of Excel or Google Sheets. **Requirements and Qualifications** ### **Preferred Qualifications** * Prior experience in e\-commerce; * Experience in data analysis and digital metrics; * Knowledge of Google Analytics / GA4; * Experience with BI tools (Power BI, Looker Studio, Tableau). **Additional Information** **Additional Information** -------------------------- **Discover the benefits of being Good People, Our People at:** https://sites.google.com/koerich.com.br/lojas\-koerich/benef%C3%ADcios * **ALL POSITIONS ARE OPEN TO PEOPLE WITH DISABILITIES OR REHABILITATED INDIVIDUALS.** #### **Koerich is a brand that embodies hard work and social responsibility.** #### **Built upon family values, financial stability, and courtesy in dealings with customers, employees, and suppliers over time.** #### **It has been 70 years in the hearts of Santa Catarina residents, and the company already operates more than 130 stores across the state.**