**Description:** Ensure that product managers' negotiations with manufacturers are compliant, promoting, analyzing, including contracts and introductions of new products and suppliers; Guarantee appropriate product assortment for different regions, store sizes, and customer profiles, optimizing stock coverage aligned with product turnover and minimizing slow-moving inventory through coordination and approval of category management programs; Manage the team of commercial managers, analysts, and assistants within the purchasing department, promoting their continuous development through training and supervision, while safeguarding and disseminating company policies; Ensure product pricing is market-appropriate and aligned with the company's profitability policy, while minimizing internal purchase inflation through systematic national price research; Achieve optimal sales results by encouraging, planning, and approving marketing actions together with Product Managers and related departments, via media plans tailored to different channels and customers, creating thematic campaigns to reinforce the company's brand concept; Develop category management and visual merchandising in stores, creating a pleasant, standardized environment conducive to customer choice and efficient service; Actively contribute to the training process of the sales team and the development of differentiated customer service; Promote integration, communication, and collaboration between the team and other company departments; Develop training policies focused on technical and behavioral competencies for the team. 2509160202531381601