Description
Job Summary:
Ensure sustainable category performance through strategic management of product mix, pricing, supply, and shelf placement—maximizing sales, profitability, and inventory turnover.
Key Highlights:
1. Strategic category management to maximize business results.
2. Strategic and analytical involvement with direct impact on company performance.
3. Cross-functional collaboration with direct influence on key performance indicators.
Ensure sustainable category performance through strategic management of product mix, pricing, supply, and shelf placement—aiming to maximize sales, profitability, and inventory turnover, while aligning decisions with customer behavior and corporate commercial guidelines.
Manage a broad portfolio efficiently and effectively
Balance **sales, margin, and inventory turnover** simultaneously
Reduce stockouts without generating excess inventory
Quickly identify underperforming products and take action
Adapt product mix according to seasonality (e.g., construction, renovations, weather)
Support stores with operationally applicable commercial strategies
Work with data that is often decentralized or unstructured
Influence departments such as Procurement, Commercial, and Operations without direct hierarchical authority
Portfolio under management: SKUs defined (directly or indirectly)
Collaboration with departments: Procurement, Commercial, Logistics, Marketing, and Store Operations
Direct impact on KPIs such as: Revenue, Margin, Inventory Turnover, Stockouts, Inventory Coverage
Strategic and analytical involvement with direct impact on company performance
Analyze category performance (sales, margin, turnover, coverage)
Define and review the **optimal product mix** per category and/or store
Identify opportunities for SKU addition and removal
Support the definition of **pricing strategies**
Monitor and act to reduce stockouts and inventory overages
Propose data-driven promotional actions
Collaborate with the Procurement team on portfolio negotiation and composition
Evaluate supplier- and product-level performance
Support planogram development and product placement
Develop management reports and monitoring dashboards
Track market trends and consumer behavior
Ensure alignment between commercial strategy and in-store execution