Digital Performance Analyst - Traffic Manager

Description

Job Summary: A digital marketing professional focused on performance campaign management, data analysis, and strategy optimization. Key Highlights: 1. Management of paid media campaigns across multiple platforms. 2. Data analysis and optimization of digital performance KPIs. 3. Strategic planning of digital media and sales funnel. Description: * Bachelor's degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. Desired Qualifications: * Knowledge of SEO (Search Engine Optimization); * Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc); * Data analysis courses; * Certifications — Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, etc; * Certifications / Knowledge — Google Skillshop; LeadLovers, RD Station, HubSpot, etc; * Intermediate/advanced Excel proficiency; * Familiarity with Google Data Studio; * Residency in Campina Grande. * Strong oral and written communication skills; * Teamwork ability; * Communicative profile; * Dynamic profile; * Courses related to the field; * Monitoring performance digital campaigns executed by partner agencies; * Developing and executing complementary digital performance campaigns; * Campaign tagging and monitoring; * Analysis of key KPIs (CPC, CPL, ROI, among others); * Daily budget expenditure tracking; * Lead monitoring and nurturing; * Knowledge of sales funnel; * Channel-specific strategic digital media planning; * Creative asset briefing and review; * Requesting and writing ad copy for performance ads; * Evaluating and implementing new digital media placements; * Generating reports to track results. 2511270202401357846