CRO Analyst (Conversion Optimization)

Description

Job Summary: We are looking for a passionate CRO Analyst with a strong interest in technology to plan, execute, and monitor A/B, multivariate, and usability tests—optimizing conversions within a collaborative environment. Key Highlights: 1. Work in a collaborative and light-hearted environment 2. Support the creation of experiments focused on performance 3. Foster a culture of experimentation and continuous improvement We’re seeking a **CRO Analyst** who is passionate about technology—and, of course, eager to be part of something extraordinary. At Maxmilhas, we’ve already negotiated over 70 billion miles and enabled more than 7 million trips. We pioneered a business model that revolutionized the travel industry—and we aim to soar even higher. Our team comprises highly motivated individuals committed to delivering high-quality products in a collaborative and light-hearted environment. **Responsibilities and Duties** **On a day-to-day basis, you will be responsible for:** * Planning, executing, and monitoring A/B, multivariate, and usability tests to optimize conversions across pages, user flows, and campaigns. * Analyzing user behavior using heatmaps, session recordings, navigation funnels, and forms. * Identifying friction points and optimization opportunities at key conversion points on the website and landing pages. * Collaborating closely with Media, Design, Content, CRM, and Technology teams to propose and implement improvements. * Generating hypotheses based on quantitative data (Google Analytics, BI) and qualitative insights (surveys, behavioral analysis). * Supporting the creation of performance-focused experiments: promotions, psychological triggers, layout, UX, copy, etc. * Presenting test results and recommendations for continuous iteration. **Your main challenges will be:** * Increasing conversion rates for paid and organic channels without a proportional increase in investment. * Reducing page and form abandonment at critical journey stages. * Building a data-driven culture of experimentation and continuous improvement. * Adapting CRO strategies to diverse customer profiles and channels (promotions, mobile, desktop, etc.). **Requirements and Qualifications** **Mandatory Technical Requirements:** * Degree in Marketing, Advertising, UX, Engineering, Statistics, Economics, Communications, or related fields. * Prior experience (minimum 2 years) in CRO, digital marketing, UX, or related areas. * Proficiency with analytics and testing tools such as Google Optimize, Hotjar, VWO, Google Analytics, and Tag Manager. * Ability to analyze data and formulate viable test hypotheses. * Strong communication skills and ability to articulate ideas across diverse departments. **Nice-to-Have:** * Basic understanding of UX/UI, SEO, and consumer behavior. * Familiarity with landing page development and funnel design. * Experience with e-commerce platforms, promotional systems, or high-traffic websites. * **Interest in the travel and retail sectors will be a significant advantage.** **Additional Information** We seek a dynamic individual capable of making autonomous decisions—and, most importantly, open to sharing knowledge and learning from everyone. If that’s you, apply now! ;) Maxmilhas believes everyone deserves to fly. Enabling more and more people to travel and experience incredible stories is our driving purpose. We’ve revolutionized Brazil’s travel and technology sector, become one of the country’s top bootstrapped success stories, and rank among the 10 best companies to work for in Minas Gerais, according to Great Place To Work (GPTW). Today, we’re nearly 500 specialists—remarkable people working with purpose and passion. Over our nine-year journey, we’ve built a strong, plural, inclusive, and human-centered culture that guides our decision-making—helping us achieve results that drive both company and professional growth. Together, we know we can soar ever higher. **Here, we love, dare, connect, and accelerate** Our culture is built around four verbs that define our daily lives. TO LOVE means caring deeply, empathizing with others’ struggles, and always being ready to help. TO DARE means going beyond comfort zones, taking bold steps, and tackling increasingly ambitious challenges. TO ACCELERATE means recognizing that leadership demands action. TO CONNECT means valuing our differences and embracing diverse perspectives on ourselves and the world. **We’re a strong team because we’re a diverse and unique team** Today, our team believes travel should be accessible to everyone. In this context, diversity—among our core values—is essential. It’s through plural perspectives that we’ll create not only more effective and emotionally resonant communication—but, above all, solutions that truly generate positive societal impact. Everyone is welcome on our team: people from different cultures, backgrounds, and abilities—including those with disabilities. In a survey by Great Place To Work (GPTW), we scored above the national average for top workplaces when it comes to inclusivity. We achieved a perfect score—100—in fairness and impartiality regarding respectful treatment regardless of age, gender, ethnicity, or sexual orientation. Diversity is integral to our business because the society we serve—as a company—is inherently diverse.