Junior Tracking Analyst

Description

**About the position:** We are looking for an analytical and inquisitive mind to join our BI Data team. As a Mid-Level Tracking Analyst, you will be responsible for implementing and managing tracking, ensuring that navigation and conversion data are accurately collected and available to optimize marketing strategies. This role is technically and operationally focused, involving direct configuration, validation, and maintenance of tags and events, supporting media and SEO teams in data reliability. **Your responsibilities will include:** * Implementing and managing tags via Google Tag Manager (GTM) for various clients * Configuring events, conversions, and parameters in Google Analytics 4 (GA4) * Installing and validating media pixels on platforms such as Meta, Google Ads, TikTok, LinkedIn, and others (Conversion Tracking) * Performing tracking validation/audit routines and troubleshooting to ensure data quality and prevent discrepancies * Supporting data layer implementation alongside technical teams, following pre-established definitions * Ensuring measurement functionality operates correctly to support media strategies * Guaranteeing that BI team dashboards (Looker Studio, Power BI, or similar) display accurate data through platform configurations * Managing requests from multiple clients, ensuring timely delivery and output quality **Requirements:** * Prior experience with tracking/measurement in marketing agencies or e-commerce * Proficiency in Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platforms * Experience implementing conversion pixels on media platforms * Knowledge of HTML and JavaScript applied to tracking * Familiarity with UTMs, events, and measurement structure (JSON/Data Layers) * Strong organizational skills to manage multiple projects simultaneously in a fast-paced environment * Ability to identify tracking inconsistencies that may impact media campaign performance. **Nice-to-have qualifications:** * Familiarity with BigQuery and SQL. * Official Google certifications (GA4/GTM). * Basic understanding of LGPD and consent management tools Remote position, PJ contract, birthday day off, paid leave, benefits including therapy discount, English classes, and optional enrollment in Bradesco health insurance (NP policy).