Responsible for ensuring the update and appeal of the brand's website and digital channels, contributing to the shopping experience and commercial performance. Directly executes e\-commerce marketing actions, keeping content always aligned with campaigns, product launches, and brand guidelines. **Main responsibilities:** * Update the website with banners, campaigns, and institutional content, ensuring visual standardization and adherence to the commercial calendar. * Populate the blog with relevant and SEO-optimized content, in line with the brand's positioning and tone of voice. * Select and organize featured products on the website, displays, and other digital channels (home, categories, landing pages, etc.). * Support the execution of promotional and product launch campaigns. * Collaborate with creative, media, and CRM teams to ensure consistency of actions across different channels. * Monitor content performance and suggest improvements to increase engagement and conversion.