Content Analyst

Description

**About the opportunity:** Argus Científica is building its internal marketing department, with defined structure, processes, and methodology. You will not join to improvise or \"post content\". You will join to operate a complete marketing cycle: content, data, reporting, and commercial alignment—with real autonomy and clear direction. **Your responsibilities:** * Weekly editorial planning: organize and anticipate content production based on the roadmap and weekly objectives * Content creation: Instagram, LinkedIn, YouTube, and blog; captions, visual assets, and video editing using Canva and CapCut * Data analysis: Instagram, LinkedIn, YouTube, and website; identify what works and present conclusions with actionable suggestions * Email marketing: build and manage contact lists, create templates, and operate the channel as a routine for customer and prospect engagement * Weekly and monthly reporting: not just presenting numbers—interpreting what worked, what didn’t, and proposing course corrections * Benchmarking and market research: weekly monitoring of competitors and trends in the scientific sector * Internal marketing (Endomarketing): support internal communications, recognition campaigns, and initiatives focused on employees **What you must master:** ? Copywriting and writing: write clearly and persuasively ? Canva: visual identity–aligned content production ? Video editing (CapCut): short videos and Reels ? AI tools (Claude / GPT): prior experience or strong willingness to learn ? Email marketing: campaign creation and deployment ? Market research: trend and competitor analysis **What we highly value:** ? Proactivity: act before being asked ? Organization: keep the department running without relying on the CEO ? Clear communication: raise issues accompanied by suggestions—not merely flagging problems ? Respect for process: understand that process is not bureaucracy—it’s protection ? Sense of belonging: genuinely embrace the company mission **Differentiators that elevate candidates:** ? Experience in scientific, healthcare, or B2B companies ? Automation expertise: ManyChat, RD Station, or ActiveCampaign ? Professional video editing: Premiere, DaVinci Resolve, or similar ? Data dashboards: Looker Studio, Power BI, or similar ? Advanced SEO beyond basics: link building and on\-page optimization