Advertising Copywriter Analyst \- Ribeirão Preto, SP Join a successful team! We are hiring an Advertising Copywriter Analyst in Ribeirão Preto, SP Responsibilities Develop creative texts focused on reach, engagement, retention, conversion, and after-sales for the company's products and services; Collaborate with the marketing team to create content plans; Pay attention to the stages of the consumer journey funnel, following communication guidelines and internal directives; Work alongside the graphic design analyst to ensure the message is effectively understood by the audience; Write text, titles, scripts, and calls to action using words, terms, styles, and all language-related elements; Master the main online and offline media languages; Write content scripts for social media, advertisements, internal announcements, corporate TV, internal radio, and other channels the company may use; Create research forms to gather essential information for internal and external campaigns; Requirements Bachelor's degree in Advertising and Marketing; **Preferred:** Postgraduate studies or short courses in creative writing, storytelling, and advertising video scripting Carry out engagement interactions across online and offline communication channels. Extensive knowledge of advertising references and creative repertoire; Understand best practices in Branded Content, Influencer Marketing, SEO, and SEM; **Be an active user of major social media platforms such as:** Instagram, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp, and Facebook; Analyze data to adjust messages, contributing to achieving department goals; Benefits Medical Insurance; Dental Insurance; Meal Allowance; Fuel or Transportation Allowance; Service Time Bonus (Triennial); Profit Sharing (Collective Bargaining Agreement); Workplace Gymnastics; ADDITIONAL INFORMATION Monthly Salary **Employment Type:** CLT 100% On-site Opportunity for professional growth and career development Don't miss the opportunity to join the selection process of a constantly growing company and leader in its industry!