Job Summary: The BMG Bank is seeking a Martech Data Coordinator to lead strategic marketing technology initiatives, specifically overseeing the migration from the Adobe ecosystem to Salesforce. Key Highlights: 1. Act as the focal point between Marketing, CRM, IT, and vendors 2. Lead the migration of Adobe platforms to the Salesforce ecosystem 3. Ensure continuous integration and governance of the platforms For over 90 years, BMG Bank has focused on democratizing access to financial solutions, always placing the customer at the center of everything we do. We are a reference in payroll-deductible loans and operate nationwide through branches, franchises, banking correspondents, and a comprehensive app that connects millions of people to financial services in a simple, accessible, and innovative way. Growing and generating sustainable results that deliver value to our customers, shareholders, employees, and society at large is a top priority for us. Our results reflect this commitment. Guided by principles, we have built an organizational culture that values people, drives ownership, and transforms social impact into legacy. We work with teams that prioritize autonomy, commitment, and excellence. We continuously invest in knowledge and innovation to transform the journeys of both employees and customers. This focus on people led us to be recognized in 2025 as one of the top 3 best financial institutions to work for in Brazil, ranking 3rd in the Great Place To Work® rankings — a proud achievement reinforcing our commitment to embodying the “BMG Way” every single day. These pillars drive continuous transformation, promoting daily reviews of processes, customer journey, decision-making, and how teams connect to create value. At BMG, we are driven by doing things differently and better — with integrity, simplicity, and our unique identity: the BMG Way. **Responsibilities and Duties** We are seeking a Martech Data Coordinator to lead strategic marketing technology initiatives, acting as a bridge between Marketing, CRM, Technology, and external partners. This person will play a critical role in migrating from the Adobe ecosystem to Salesforce, ensuring integration, governance, and continuous evolution of the platforms. **Responsibilities:** * Serve as the focal point between Marketing, CRM, IT, and vendors for Martech-related requests. * Lead and coordinate the migration process from Adobe platforms (e.g., Adobe Campaign, Adobe Analytics, AEM) to the Salesforce ecosystem (Marketing Cloud, Sales/Service Cloud, CDP, etc.). * Map current processes, identify gaps, and propose scalable solutions within the new Salesforce stack. * Ensure proper integration among systems, databases, and automation tools. * Support the CRM team in creating, optimizing, and monitoring customer journeys, campaigns, and audience segmentation. * Define and implement best practices for governance, taxonomy, naming conventions, and documentation. * Monitor tool performance and propose continuous improvements. * Manage backlog, prioritize requests, and ensure deliveries aligned with business objectives. * Support evaluation and procurement of new Martech solutions when required. **Requirements and Qualifications** **Requirements:** * Prior experience with Martech, CRM, or Digital Marketing. * Hands-on experience with Adobe and/or Salesforce platforms (ideally both). * Knowledge of marketing automation, audience segmentation, integrations, and APIs. * Ability to translate business needs into technical requirements. * Strong communication skills to interact effectively across diverse areas and stakeholders at all levels. * Experience in Martech platform migration or implementation projects is a significant advantage. * Organized, analytically minded, and hands-on profile. **Preferred Qualifications:** * Salesforce certifications (Marketing Cloud, Administrator, Consultant). * Adobe certifications. * Experience with CDPs, DMPs, or personalization tools. * Knowledge of SQL, ETL, or data tools. **Additional Information** **Benefits, Health & Well-being** * Health plan with no monthly fee + Telemedicine; * Dental plan with no monthly fee; * Meal and Food Allowance; * Life insurance; * Funeral assistance; * Private pension; * Competitive annual variable compensation (bonus); * PPR – Profit Sharing Program; * Único Skill (free Education Benefit); * Bicycle parking and changing rooms; * Childcare allowance; * Internet allowance; * Quality-of-life programs; * On-site clinic; * Pregnancy Program; * Extended Maternity and Paternity Leave; * Copay exemption for pregnant women and babies up to 1 year old; * Customized Baby Kit; * Dr. BMG – Telepsychology + Telemedicine + Nutritionist + Nurse and Physical Education Professional, extended to dependents; * PAP – Financial, legal, and psychological advisory program; * Gympass/Wellhub – Discounts at gyms; * Pharmacy network; * Fresh fruit daily; * Birthday Day Off; * Flexible dress code; * Hybrid work model. So? Are you ready to wear the jersey and shine on the field with a bank present in the lives of millions of Brazilians and recognized as one of the best places to work? **#Let’sGoUp** **JOIN BMG BANK!** We are constantly looking for people who align with our culture and are ready to contribute to BMG Bank’s success. With 94 years of history, we are passionate about delivering the best for our customers — who sit at the heart of everything we do! At BMG, we lead the payroll-deductible loan market, offering accessible credit to millions of Brazilians. With the largest network of banking correspondents in the country, we boost local economic growth and bring opportunities to every corner of Brazil. **Education and Development: Our Passion for People’s Careers** We believe employee development is essential to our success. That’s why we offer an **educational platform**, providing access to undergraduate and graduate degrees, language courses, free courses, and mentoring. At BMG Bank, lifelong learning is part of our culture! **Diversity and Inclusion**: We believe diversity strengthens us. We foster an inclusive workplace where you can truly be yourself and bring your best self to work. We value differences and believe they are fundamental to our success. #### **We wear the jersey for our customers and dedicate ourselves to executing every play with excellence!**