Coordinate CRM strategies and operations, ensuring an integrated customer view, increased retention, loyalty, engagement, and maximization of lifetime value (LTV), through data-driven campaigns, customer journeys, and initiatives within the Telecommunications sector. **Responsibilities and Duties** * Coordinate the CRM strategy across digital and traditional channels (SMS, email, push notifications, WhatsApp, app, IVR, etc.). * Plan, execute, and optimize relationship, retention, upsell, cross-sell, and winback campaigns. * Manage customer journeys throughout the lifecycle (onboarding, usage, renewal, churn prevention). * Collaborate closely with Marketing, Sales, Product, BI, Customer Support, and Technology teams. * Lead the CRM analyst team, ensuring timely delivery, quality, and technical development. * Define customer segmentation, business rules, and communication models based on behavior and data. * Monitor KPIs such as churn rate, ARPU, LTV, conversion rate, engagement, and campaign ROI. * Ensure proper use of CRM, marketing automation, and CDP tools. * Ensure compliance with LGPD and best practices in data governance. **Requirements and Qualifications** * Bachelor’s degree in Business Administration, Marketing, Engineering, Statistics, or related fields. * Prior experience in CRM, preferably within the Telecommunications industry. * Experience leading or managing teams. * Knowledge of relationship marketing campaigns and marketing automation. * Experience with customer base segmentation and analysis of customer data. * Familiarity with CRM and retention metrics. * Understanding of LGPD and customer data management. **Additional Information** * Salary: R$2.900,16; * Transportation Allowance or Mobility Assistance (R$110.00); * CAJU Meal Voucher (R$600.00); * Medical and Psychological Assistance (Telemedicine) + Wellhub; * Travel Benefit – Férias&CO; * Dynamic and collaborative work environment. Founded in May 2010, Rocha Telecom is currently the largest TIM S/A retail distribution network in the state of São Paulo. Our main products and services include: Sales of mobile devices, voice and data plans, accessories, and insurance against breakage, theft, and robbery. Our goal is to be the top-performing retail network in terms of service quality within the operator and the customer’s first choice when considering TIM in the cities where we operate—consistently investing in value creation for our customers and employees.