**Request ID:** 69870 **About Whirlpool Corporation** Whirlpool Corporation (NYSE: WHR) is the world’s leading appliance company, continuously improving life at home. As the only major U.S. manufacturer of kitchen and laundry appliances, the company drives significant innovation to meet growing consumer needs through its portfolio of iconic brands, including *Whirlpool*, *KitchenAid*, *JennAir*, *Maytag*, *Amana*, *Brastemp*, *Consul*, and *InSinkErator*. In 2024, the company reported approximately $17 billion in annual sales—nearly 90% of which were generated in the Americas—with 44,000 employees and 40 technology research and manufacturing centers. Additional information about the company can be found at WhirlpoolCorp.com. **The team you’ll join** ------------------------------------ The digital marketing team develops marketing, merchandising, and creative strategies as well as affiliate programs to promote the organization’s products and services via the internet or other digital channels, increasing exposure and business with target audiences, and analyzes the effectiveness of these strategies. It designs and maintains the website’s graphical layout to support the organization’s image, identity, and brands. It may also be responsible for social media marketing and online community management. **Role summary** ----------------------- You will join the Web Analytics team, operating at the intersection of data, technology, and business. You will be responsible for implementing data collection frameworks, ensuring data integrity, conducting advanced analysis, and delivering insights that support strategic decision-making across digital channels. This role requires a technical, curious, and product-oriented profile, with familiarity both with digital marketing tools and robust analytical environments (BigQuery, GA4, GTM). **Your responsibilities will include** ------------------------------------ * Implementation and Maintenance of Tracking: + Plan and execute event tracking via Google Tag Manager (client-side and/or server-side) + Participate in defining and validating the dataLayer, ensuring standardization and scalability * Data Modeling and Engineering: * + Structure and maintain raw and refined datasets in BigQuery for user behavior analysis + Build simple SQL-based pipelines for transformation and normalization of digital data * Digital Performance Analysis and Monitoring: * + Monitor key metrics (e.g., conversion, engagement, revenue, CAC), focusing on continuous improvement + Translate data into actionable presentations for marketing, product, UX, and technology teams * Dashboard Development and Automated Alerts: * + Develop reports in Looker Studio, Power BI, or similar tools, with an emphasis on self-service capabilities + Implement alerts or automations for anomaly detection * Data Quality Assurance and Governance: + Audit data collection (debugging, browser inspection, parameter verification) + Document naming conventions, taxonomy, and logic for data collection and transformation * Provide technical guidance and support to stakeholders regarding analytics, tracking implementation, and data integration. **Minimum requirements** ---------------------- * Intermediate English proficiency. * Solid experience with Google Analytics 4 and Google Tag Manager. * Demonstrated experience implementing and maintaining tracking solutions across multiple digital properties. * Proficiency in SQL and hands-on experience with BigQuery—especially the GA4 export schema. * Experience in web analytics data modeling (e.g., building event, session, and user layers). * Familiarity with A/B testing, segmentation, variations, and best practices in causal analysis. * Ability to translate complex data into clear, actionable insights. * Inquisitive, problem-solving mindset. * Strong communication skills with both technical and non-technical teams. * Proactivity and autonomy in identifying opportunities. * Analytical curiosity and structured reasoning. **Desired skills and experience** ----------------------------------------- * Knowledge of programming languages such as Python or JavaScript for automation, tag validation, or custom analysis. * Experience in e-commerce environments or large-scale digital projects. * Experience with VTEX. * Exposure to paid media platforms (e.g., Google Ads, Meta Ads) for attribution and performance analysis. * Familiarity with data governance frameworks and best practices for versioning and documentation of tracking implementations. **What we offer** -------------------- \_"No dress code." \_Gympass; \_Transportation allowance, shuttle services, or on-site parking; \_Meal voucher; \_On-site meals; \_Market-competitive benefits including payroll-deductible or social loans, health insurance, dental insurance, life insurance, and private pension plans; \_Employee Assistance Program, offering 24/7 support from legal, financial, social work, and psychology professionals; \_Childcare or nursery assistance at the company; \_On-site services: beauty and aesthetics salon, internal bank branch, laundry service, snack bar, restaurant, and lactation room; \_Two weeks of remote work from anywhere; \_After five years of employment, eligible employees may take four weeks of paid leave; \_Discounts on products through Compra Certa; \_Discounts on insurance (pet, auto, home, bike, travel, and more); \_Extended maternity/paternity leave; Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/ **Connect with us and learn more about Whirlpool Corporation** See what it’s like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company is available on Facebook, Twitter, LinkedIn, Instagram, and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination based on race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or intellectual disability, or any other condition protected by law.