SEO and Content Analyst - Nova Prata

Description

Job Summary: The professional will be responsible for planning, executing, and optimizing SEO, content marketing, and communication strategies, monitoring metrics and proposing continuous improvements. Key Highlights: 1. On-page and off-page SEO optimization and content strategies. 2. Monitoring metrics using Google Analytics, Search Console, SEMrush, Ahrefs. 3. Collaboration on marketing and branding campaigns. Responsibilities: * Plan, execute, and optimize on\-page and off\-page SEO strategies. * Conduct keyword research and apply findings to strategic content. * Produce and review content for blogs, websites, landing pages, and social media, with a focus on SEO and user experience. * Monitor metrics and performance (Google Analytics, Search Console, SEMrush, Ahrefs, etc.). * Track SEO trends, content marketing developments, and search engine algorithms. * Create performance reports and propose continuous improvements. * Support editorial calendar definition in collaboration with marketing and branding teams. * Collaborate on social media, print, and digital media campaign creation. * Plan and execute communication and branding strategies. * Support advertising campaigns (online and offline). * Advertising copywriting (social media posts, ads, scripts, etc.). * Assist in planning and monitoring paid campaigns (not responsible for launching campaigns). * Support event-related activities, activations, and promotional campaigns. * Monitor campaign results (marketing metrics). Requirements: * Completed or ongoing degree in Advertising and Public Relations, Marketing, or related fields. * Prior experience with SEO and content marketing. * Proficiency with analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs, or similar). * Solid understanding of technical SEO, link building, and content optimization practices. * Excellent writing skills and ability to adapt language for diverse audiences. * Familiarity with UX writing and best practices in copywriting. * Knowledge of social media and digital marketing. * Basic design knowledge (Photoshop, Illustrator, Canva, or similar). * Ability to work effectively in teams and strong communication skills.