Job Summary: A professional responsible for analyzing user behavior in e-commerce, proposing data-driven improvements, and driving media and sales teams with strategic recommendations. Key Highlights: 1. User behavior analysis and friction point identification in e-commerce. 2. Data-driven improvement proposals and strategic recommendations. 3. Work with platforms such as VTEX, Google Analytics, and Insider. A professional responsible for analyzing user behavior in e\-commerce, mapping friction points along the customer journey, proposing data-based improvements, and challenging media and sales teams with reports and strategic recommendations. Works directly with platforms such as VTEX, Google Analytics, Insider, and user behavior tools, focusing on increasing conversion and improving campaign efficiency. Monitor the user journey on the website and identify friction points impacting conversion. Generate performance reports and dashboards focused on KPIs such as conversion rate, abandonment rate, and ROI. Conduct A/B tests and personalizations using tools such as Insider and Google Optimize. Analyze behavioral data via Google Analytics, Hotjar, and Clarity. Challenge media and sales teams with data-based recommendations. Support promotional strategy definition based on historical performance. Collaborate closely with technology and UX teams to implement improvements. Ensure continuous monitoring of digital campaigns and their impact on conversion. Proficiency in CRO and personalization tools such as Insider and Google Optimize. Proficiency in Google Analytics and Google Tag Manager. Ability to conduct A/B tests and interpret statistical results. Use of behavioral mapping tools (Hotjar, Clarity, etc.). Creation of dashboards and reports in tools such as Looker Studio or advanced Excel. Knowledge of customer journey and conversion funnel. Experience with e\-commerce on the VTEX platform. Basic HTML/CSS knowledge for technical analysis and tag support.