DESIGNER

Description

Job Summary: A professional to develop visual identity projects, communication materials, and packaging, define visual concepts, and ensure brand consistency. Key Highlights: 1. Creation of visual identity projects and concepts 2. Development of communication materials and packaging 3. Definition of visual concepts and graphic standardization **Responsibilities:** * Develop visual identity projects based on sketches and concept creation, according to requirements; * Participate in briefing development based on market research and target audience analysis; * Develop brochures, posters, and advertisements for internal and external communication; * Design packaging for private-label products and plan visual identities for promotional campaigns, stands. **Responsibilities:** * Define visual concepts and graphic guidelines to be applied across communication pieces and campaigns. * Specify visual standards and propose necessary adjustments to maintain institutional identity consistency. * Suggest creative improvements and graphic solutions that optimize clarity and impact of marketing initiatives. * Request information, materials, and approvals from requesting departments to ensure correct project execution.